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luglio 04, 2017 - Jaguar

Jaguar spread the feeling of Wimbledon across the nation with Andy Murray Trophy Tour

Comunicato Stampa disponibile solo in lingua originale. 

Whitley, 5th July 2017: As part of this year’s #FeelWimbledon campaign #jaguar created history by taking ambassador Andy Murray’s #wimbledon trophy on a tour of the UK.

Launching at the global reveal of the new #jaguar XF Sportbrake on the 14th June, #jaguar took World No. 1 and two time #wimbledon Champion’s trophy on a 19 day nationwide tour of #tennis clubs, schools, parks, and city centres to spread the feeling of #wimbledon ahead of The Championships, and inspire the next generation of #tennis talent.

Visiting 20 destinations in 19 days, the trophy travelled over 1,500 miles to places such as Dunblane Primary School, Hibernian Football Club, Leamington Spa Lawn #tennis Club, Central Manchester, #jaguar Land Rover sites and Goodwood Festival of Speed.

Watch the film here: https://youtu.be/1_v6WEozdYI

Over the 19 days, over 7,500 #people visited Jaguar’s bespoke #FeelWimbledon Trophy Tour unit to take their picture with Andy Murray’s trophy, have a go at beating Murray’s time on the Batak reaction speed test and watch some of Murray’s best moments over the last year.

Andy Murray said: “It has been fantastic to see the number of #people that have come to see my #wimbledon Trophy. My fans’ support has always been so important to my success and hopefully a few of them have been inspired to pick up their racquets again.”

Scott Dicken, Marketing Director #jaguar Land Rover UK said: “We are thrilled to have been able to take Andy’s trophy across the UK. We hope that the #andymurray Trophy Tour has really helped to build the excitement ahead of The Championships, and support for #andymurray.”

Jaguar is entering its third year as Official Car of The Championships, #wimbledon, which runs from Monday 3 July to Sunday 16 July. During the tournament #jaguar will supply 170 vehicles from its award-winning range, including the XE, XF, XJ and F-PACE.

Full list of locations visited:

  • London
  • Bury St Edmunds
  • Sheffield
  • Manchester
  • Durham
  • Dunblane
  • Edinburgh
  • Windermere
  • Speke, Liverpool
  • Chester
  • Castle Bromwich
  • Whitley
  • Gaydon
  • Leamington Spa
  • Cardiff 
  • Bath
  • Exeter
  • Goodwood Festival of Speed

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