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settembre 13, 2017 - Nike

UNDFTD gives the Air Max 97 a luxury twist

Comunicato Stampa disponibile solo in lingua originale. 

Two anniversaries collide in the #airmax97ogundftd.
The venerable retailer turned brand is 15, while Nike’s Air Max 97 is, of course, 20. In celebration, the two parties combine forces for an Air Max model that neatly ties together a shared, future-focused ethos.
“The Air Max 97 is one of those pinnacle sneakers that changed everything when it came out. Nothing had looked like it at the time; the shape, lacing system and metallic silver gave it a more premium feel #people hadn't really seen before. Upon its release it stopped everything, it screamed future,” says #undftd co-founder #eddiecruz.

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