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September 04, 2019 - Chelsea's 2019-20 third kit is reminiscent of a celebrated era for the club, with flashes of bright orange — similar to the 1994-96 away shirt — against black.
“You can see the ’90s influence in #fashion at the moment, and I think the kit will appeal to pretty much everyone,” says Blues midfielder Mason Mount. “Younger fans will like that it has a streetwear vibe and older fans will appreciate the sentimentality, remembering club legends who donned the famous #jersey and their memories of going to games.”
In addition to the use of orange, the #jersey boasts numerous other nods to ’90s football, with a jacquard knit rising from the fabric of the shirt, an old-school style squared-off collar and a retro #nike Futura logo. Orange trim on the collar and sleeves illuminate the otherwise black #jersey, which features an embossed "CFC" pattern running in diagonal lines across the shirt. "Chelsea FC" is printed across the neckline, above the #nike logo and a club crest that stands out thanks to an elevated trim. The font, borrowed from ’90s match-day programs, adds another layer of nostalgia.
Bright-orange socks, which feature a #nike logo midway up the shin, and black shorts complete the head-to-toe look.
“The changes at #chelsea were reflective of the wider changes sweeping through English football in the early ’90s,” says Pete Hoppins, #nike Football Apparel Senior Design Director. “For the new season we’ve combined design elements from that era with our modern #nike innovations, and hopefully this kit will spark a few memories of what was a special time at Stamford Bridge."
Chelsea will debut the new third kit October 2, when its European campaign begins against Lille.
The shirt is available now from #nike.com and the #chelsea FC megastore.
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