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febbraio 13, 2023 - Cupra

Gobik and CUPRA launch new special edition cycling apparel inspired by sportiness and design

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  • The #collaboration is driven by the two brands’ shared values of performance and design
  • Gobik unveils the unique CX Blend short sleeve jersey and Revolution bib shorts
  • The pieces will be on sale in #cupra Garages and via Gobik’s website

Gobik, the cycling apparel and accessories brand, has launched new professional cycling gear in #collaboration with #automotive brand #cupra. The new items, unique in Gobik’s offering, are a reinterpretation of the brand’s two most iconic products – a cycling jersey and pair of shorts that have been developed to offer maximum performance, styled in a sleek and sporty aesthetic. 

The #collaboration is part of #gobik and CUPRA’s new co-branding agreement, in which both companies commit to highlighting shared values, such as sportiness, performance and design. #gobik itself aligns well with CUPRA’s brand character, defining its apparel through clean lines and vibrant colours, with unique strength and personality.

The first fruits of this #partnership add two unique items to Gobik’s catalogue: the CX Blend short-sleeved jersey, an exclusive, never-before seen piece, and the Revolution bib shorts, featuring a stylish colourway inspired by #cupra. This is the latest #collaboration between #cupra and a clothing brand, with #gobik joining the likes of Wilson, L.G.R, Marset, and Mikakus.

Commenting on the #automotive brand’s latest lifestyle #collaboration, #antoninolabate, Director of Strategy, Business Development and Operations at #cupra, said: “Gobik’s ability to capture emotions through its garments makes it a perfect match for #cupra. At #cupra, design and performance are key to our cars and brand, which is why we felt confident in working with #gobik to bring our ideals to life. We know how to create emotional experiences, and so do our partners at #gobik.”

On a technical level, the CX Blend short-sleeved jersey is a light and breathable piece with perfect fit and long duration, while the Revolution bib shorts are designed for the best possible performance on long rides, prioritising features such as compression, comfort, and lightness. 

José Ramón Ortín, CEO and co-founder of #gobik, said that "this #collaboration with #cupra is part of Gobik's journey towards becoming a global brand. Given our goals and current capabilities, we considered it time to partner with a company of worldwide recognition, one which also shares the values and philosophy we work towards. This agreement is the first of its kind for us and means uniting the #automotive world and sports #fashion. This is a #collaboration that will challenge us to create unique garments at a technical level and with a marked design."

"With these models, we’ve taken a step towards personalized details," José continues. “An example of this is the reflective laser-engraved details, along with the #cupra X #gobik #collaboration logo located on the back of the jersey, and the application of thermo-adhesive vinyls in many areas of both garments.”

Both garments will be on sale in #cupra Garages and through Gobik’s online shop. 

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#corporate #fashion #ciclismo #cupra #partnership #collaboration #people #abbigliamentosportivo #automotive #antoninolabate #joseramonortin #gobik

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