luglio 24, 2023 - Adidas
Adidas and Manchester United launch 2023/24 season away jersey
Comunicato Stampa disponibile solo in lingua originale.
Today, #adidas unveils the new Manchester United away jersey for the 2023/24 season, inspired by the club’s past but redefined for a new generation of stars on the biggest stage.
Two decades on from the last time the club wore vertical stripes, the jersey revisits a design synonymous with the club in its infancy. Reimagining the famous green from the club’s early away kits, in a fresh and modern expression that is equally at home on the pitch, as it is on the terraces.
Taking colour inspiration from the aesthetic of Manchester itself, maroon-red lines punctuating white blocks represent the famous red bricks of the city’s architecture. A night green base reflects a colour often found incorporated into its striking urban structures. While a white ribbed crew neck completes the fresh and modern look.
Inigo Turner, Design Director at #adidas said: “We’re incredibly excited to return to a design that is fundamental to the heritage of this great club. Vertical stripes are in the DNA of #manchesterunited and we hope this bold new look captures the imaginations of fans as they travel the globe supporting the team. We have intentionally taken cues from the city itself, to provide both the players and travelling fans with a piece of home, wherever they are wearing it.”
The on-field version of the shirt is constructed with HEAT.RDY technology, optimized to keep players feeling comfortable while performing on the biggest stage. While the kit version for fans features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.
Engineered to support players in their performance and inspire fans wherever they show their support, this jersey is made with 100% recycled materials, representing just one of adidas’ solutions to help end plastic waste.
The new kit will be worn for the first time on the club’s US pre-season tour, when #manchesterunited play Wrexham A.F.C in San Diego’s Snapdragon Stadium on July 25th.
The jersey will be available to purchase from the 24th July via #manchesterunited stores, selected #adidas retail stores, and online at adidas #manchesterunited kits.
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