The 80-20 color balance on the Chinese Basketball Federation and United States Men's Basketball Team jerseys offers a lesson pulled straight from the Pareto Principle. Broadly, it says that 80 percent...
Jordan Brand apparel arrives for fall 2019 exploring a color scheme that moves beyond bloodline Jumpman styles, while tapping into a critical part of MJ’s story: his renown in overseas play, depicted ...
August 07, 2019 - Releasing for the summer’s premier global basketball tournament in China, #jordanbrand is launching a footwear pack that includes four silhouettes: the new Jordan Jumpman Diamond, th...
CLOT Creative Director Edison Chen's latest effort with #nike is a basketball collection, including a jersey, shorts, jacket and headband, celebrating the summer's premier basketball tournament in Chi...
The #nike #hyperdunk made an entrance in 2008 that was inextricably tied to time, place and spectacle. Its viral debut by #kobebryant, its appearance in Beijing and its proliferation in the last decad...
Basketball players use a variety of physical skills to gain an offensive advantage. Some rely on crafty footwork. Others create edge through pace. For those who rise to the rim to power over defenders...
New Orleans Pelicans Superstar Becomes the “Next” Great Talent to Join the 2K Roster New York – July 30, 2019 – 2K today announced that #zionwilliamson, the first overall selection in the 2019 NBA Dra...
July 22, 2019 - Bikini Bottom is officially making its debut on land — and on the basketball court. Taking Kyrie’s love for the popular cartoon show and fusing it into his shoe, the #nike Kyrie x Spon...
Zion Williamson, who grew up in Florence, South Carolina, was selected first overall in the 2019 NBA Draft. Joining a family of 50-plus athletes across multiple sports, the incoming professional is th...
July 15, 2019 - Highlighted by new versions of two classic basketball silhouettes, Converse’s fall footwear channels ’90s hoops vibes in familiar and unexpected ways. Several elements of the decade's ...
Boston, MA – For the last year, Princeton High School (OH) star basketball player #dariusbazley was seen as an outlier – he was the five-star recruit who de-committed from Syracuse and bypassed the G ...
The United States of America and the Netherlands (both sponsored by Nike), will battle for the championship of women’s football this Sunday, capping off a very successful tournament and inspiring new ...
Rookie Stars Join Team #turtlebeach to Showcase Their Video Game Skills, With all Gaming Accessory Needs Powered by Turtle Beach San Diego, CA – July 2, 2019 – Turtle Beach (Nasdaq: HEAR) today annou...
Generation-defining talent #anthonydavis honored with his second cover; Dwyane Wade closes out his NBA career on the cover of the Legend Edition New York, NY – July 1, 2019 – 2K today announced the co...
November 29, 2017: #giannisantetokounmpo spends his off day at #nike WHQ for a crash course in signature footwear. The meetings serve as a starting point for the #nike Air Zoom Freak 1, Antetokounmpo'...
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