Earlier this year #adidas and #yohjiyamamoto introduced the world to the brand’s new pinnacle expression: Y-3 Atelier. Spotlighting an approach to production driven by craftsmanship, skill, and un...
Following her 87th World Cup victory today in Are, Sweden; Mikaela Shiffrin has cemented her place in history by becoming the most successful alpine skier of all time. Overcoming many hurdles througho...
‘The Ridiculous Run’ calls attention to the issue and highlights the need for male education and allyship● Unveiling the ridiculous realities faced by women runners, the majority surveyed (69%1) had t...
Press release available only in original language. ...
With four in 10 (43%) women starting hiking during the pandemic, #adidasterrex is driven to develop products that are specifically designed for this growing community. The latest step on this journey ...
As we know, getting the right position on the saddle plays a key role riding safely and feeling confident enough to tackle any ride. But fewer #people realise that this also depends on another extreme...
Built to serve the discerning athlete on and off the court, James Harden’s seventh signature model sports a lower profile and dynamic colorwaysToday, #adidas and #jamesharden announce the debut of the...
adidas x #badbunny returns with a new collaboration that is written in the stars. Inspired by astrology, constellations and signs, #badbunny and #adidas launch a new silhouette that invites us to imme...
adidas premiers a ground-breaking material innovation: Light BOOST, resulting in a 30% lighter BOOST material when compared to previous Ultraboost iterations Designed to provide ultimate cushioning, ...
The SS23 Collection brings an update to the Road cycling range – and includes the introduction of the Road Cycling Shoe 2.0Featuring material technologies including AEROREADY and WIND.RDY fabrics, alo...
adidas presents the inaugural Consortium Cup – a first-of-its-kind four week long footwear #design tournament with 16 of the world’s most iconic sneaker stores going head to head for the chance to be ...
Newly enhanced ZG23 model continues to push limits on lightweight performance footwear with introduction of LIGHTSTRIKE and LIGHTSTRIKE PRO technologyUltimate365 TOUR apparel for men and women feature...
The #collaboration is driven by the two brands’ shared values of performance and designGobik unveils the unique CX Blend short sleeve jersey and Revolution bib shortsThe pieces will be on sale in #cup...
Today, Stella McCartney hosted a legendary party in L.A in celebrationof her 18 year #partnership with #adidas and to present its newSpring/Summer 23 collection. Kicking off the biggest weekend in mu...
adidas’ first new label in five decades, #adidassportswear, built for everyday movements and occasions, will launch worldwide from 9 February 2023 in stores and online, with early access available...F...
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