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november 03, 2015 - Land Rover

Land Rover - Rugby World Cup 2015 celebrated as the greatest ever

2.4 million fans watched 48 thrilling matches - Land Rover looks back at all the excitement.

The 2015 #rugby World Cup has seen the highest attendance at any #rugby World Cup with over 2.4 million fans pitch side over 48 games, watched by over 4 billion viewers worldwide. To celebrate the conclusion of the tournament Land Rover has created a film focusing on the defining moments of #rugby World Cup 2015 and the fans that made this tournament so great.

Hero Film: https://www.youtube.com/watch?v=sPoQKQBt9sQ

45 second promo: https://www.youtube.com/watch?v=NWis86OfUGY

Land Rover began its journey as a Worldwide Partner in the heart of grassroots #rugby, inviting ambassadors including Jonny Wilkinson and Brian Habana to Farnborough #rugby Club, to lend a hand as the smallest #rugby Club in the World, Racal Decca RFC, took on their rivals Streatham-Croydon 3rds.  The legends assisted in the routine match day preparations and gave the sides a once in a lifetime experience.  

Land Rover has been at the heart of the action around the tournament from recruiting the 96 official mascots who have been leading out the teams to floating a giant #rugby ball along the Thames to London’s Tower Bridge to reveal a specially designed Land Rover Defender. This vehicle took the Webb Ellis Cup on a 100 day tour around the UK and Ireland before its arrival at Twickenham for the opening ceremony.

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