press release
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january 19, 2016 - Fila
FILA UK Enters the Sports-Luxe Market with Launch of Gold Collection
Press release available only in original language.
(FILA UK) -- With the demand for sports heritage so high, #fila has been able to capitalise on their rich heritage and develop a top tier, premium collection entitled #fila Gold. Blurring the line between sportswear and contemporary menswear, this capsule collection enables the brand to explore the sports-luxe market, aligning with the likes of John Smedley and J. Lindeberg.
Paying homage to the classic Italian gentleman, #fila Gold experiments with the brand’s underlying DNA and staple pieces, creating a more sophisticated, conceptual direction.
For Spring/Summer '16, #fila Gold uses a tonal palette of grey, beige, cream and of course, neat gold detailing, while introducing premuim fabrics such as cashmere and suede. Mixed with classic #fila silhouttes, these aesthetics create a luxurious identity with a more tailored fit. This mature reflection of the #fila brand is inspired by the classically clean, Italian lifestyle from where #fila was born in 1911.
FILA Gold will be released at selected retailers this spring.
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