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april 27, 2016 - Jeep

Jeep® Honors the 2015-2016 Italian Soccer Champions

  • Jeep® will be leading the celebrations for the fifth championship title won by #juventus in a row.
  • The year was an extraordinary one for #jeep as well, with the brand scoring its best quarter ever in Europe.
  • A winning union of two teams, both with a great history, to celebrate the seventy-five years of Jeep

 

Juventus has won the Serie A 2015-2016 soccer championship in Italy with three days to go. Proudly sported on their jerseys was #jeep, the brand that has accompanied the champions as Official Sponsor for four seasons, sharing a past made of authenticity, passion and capability to overcome all challenges.

 

It is a successful meeting of two brands each with a glorious past. #jeep is the pioneer of new segments and new technologies: the brand invented the first 4WD in 1941 with the Willys-Overland and the first Sport Utility Vehicle with the Willys Wagon in 1946. These legendary seventy-five years will be celebrated with the new 75th Anniversary special editions offered on the entire lineup. #juventus, founded in 1897, boasts an impressive prize record of national and international cups and is Italy's major club counting forty-one million fans in Europe and some three hundred million worldwide.

 

Jeep, on the other hand, is experiencing another extraordinary season: after the remarkable results achieved in 2015, the successful trend is being reconfirmed again in 2016 making March the twenty-ninth month of consecutive growth in Europe. This is further proof that for brands like #jeep and #juventus success is the starting point for new challenges to be won with the usual determination and dedication.