Press Release
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Press Release_br_PT
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may 04, 2016 - Adidas
adidas Collaborate with Italia Independent on Deadly Focus Boot
Herzogenaurach, 2nd May – #adidas today fused football and fashion, partnering with Italian #design company #italiaindependent for the launch of the #deadlyfocuspack. The special edition versions of the #ace16 and #x15 is the latest collaboration #product from the Limited Collection, a range of exclusive boots released in limited quantities to show the latest in footwear innovation and creative spirit.
Innovation is what joins #adidas and #italiaindependent, with both brands dedicated to creating the most unique products in their respective fields. The #deadlyfocuspack has been designed to celebrate the brands’ shared passion for creativity and football; combining style, #design and technical performance.
When speaking about the collaboration, #lapoelkann, one of the founders of #italiaindependent and designers on the boot, said: “The #deadlyfocuspack captures my love for creativity and football. #adidas and I have introduced new creative elements to this boot, elements that have never been seen before in the world of football performance.”
With eight World Cup wins between them, Italy and Germany are two of the most successful nations in football history, and the #deadlyfocuspack was designed with the objective to win. The pack will feature versions of both #ace16 and #x15 in the distinctive animalistic print, incorporating elements and patterns from the fashion industry in the football performance space.
On the #design of the boot, Elkann said: “The print is aimed to surprise you. You normally find prints like this on luxury goods. This time, we wanted to transfer it to the world of sport. It’s fun, it’s exciting and it pushes boundaries – something that both #italiaindependent and #adidas like to do!”
The #deadlyfocuspack will be available to purchase in limited quantities from today.
For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball on twitter to join the conversation.
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