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june 14, 2016 - Citroen

Advertising: Citroën surfs the road with C4 Cactus Rip Curl

For the launch of #c4cactusripcurl, unveiled at the Geneva Motor Show, Citroën is creating a new breath of fresh air with an ad entitled ‘The road is your new spot’.

It was at this year’s Geneva Motor Show that Citroën revealed its new special series model, #c4cactusripcurl, a fresh take on the #crossover that shakes up the automotive world. The Brand makes a natural fit with Rip Curl, the surfing-gear leader, both of them developing products that are creative and technological alike. In this respect, the new model is the first Citroën to feature Grip Control, a reinforced traction system that perfectly matches the car’s eminently outdoors nature.

For the launch, Citroën has teamed up with the Les Gaulois advertising agency to create a new film, “The road is your new spot”. The ad fully reflects the sensations of freedom, release and adventure generated by surfing and by driving #c4cactusripcurl. The film stars Vincent Duvignac, a professional French surfer sponsored by Rip Curl, who explores the city in search of the perfect wave on his surfboard – or at the wheel of C4 Cactus Rip Curl!

Music-wise, after calling on the band Hyphen Hyphen for its SpaceTourer Hyphen and E-MEHARI Courrèges ads, Citroën is once again promoting the new French music scene with the song ‘Marty McFly’ by Gaspard Royant.

Watch the film: https:/youtu.be/It24XxDalBk