Press release
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july 12, 2016 - Nike
Portugal makes history with inspired European win
Portugal's historic performance at the Stade de #france is a landmark moment for the side: It is the first time that the team has brought home the European crown.
This achievement is heightened by the loss of captain and talisman, #cristianoronaldo, the tournament’s joint top scorer of all time. Ronaldo is the first player to appear in three European tournament semifinal matches, and has played in a record 20 tournament games. He is also the first player to score in seven different games across iterations of the #competition, and the first to score three or more goals in two separate championships. Five of Ronaldo's goals have come from his head, including a remarkable, towering header in this year's semifinals. Ronaldo's seven goals in the 2016 #competition make him joint top scorer in the history of the tournament, with a record nine goals.
The team drew upon its collective skill, fitness and determination to win against the odds, with a brilliant goal by strikerEder, wearing Mercurial Vapor boots.
“We are very proud to have seen two #nike teams playing the European final in #paris and we congratulate Portugal for its achievement. Portugal demonstrated tremendous team spirit and resilience today to achieve victory in spite of the loss of their captain #cristianoronaldo. The game marks a terrific summer for #nike Football and confirms our global leadership in the most popular game," states Bert Hoyt, Vice President and General Manager #nike Western Europe.
THE SUMMER OF FOOTBALL
- Sunday’s final in #paris was contested by two #nike sponsored teams, #france and Portugal (both outfitted in Nike’s latest apparel innovation: AeroSwift).
- Chile, also a #nike team, won their second consecutive Copa America title earlier this summer.
- Sales of the FFF national jersey are extremely strong compared to 2014.
- #cristianoronaldo is currently the joint top scorer in Championship history.
- The Mercurial is the top scoring boot of the tournament, with 35 goals.
- Over 50% of all goals scored have been made in #nike boots.
- Over 60% of all players in EC ’16 have worn #nike boots.
- #nike football’s summer campaign, “The Switch,” has accumulated over 345 million views across broadcast and digital platforms since its launch on June 9.
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