Press release
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july 30, 2016 - Adidas
adidas Launches Juventus Film as part of First Never Follows Film Series
adidas Launches Juventus Film as part of First Never Follows Film Series
- Film features #miralempjanic, Paulo Dyabala, #alexsandro and #giorgiochiellini -
- New #adidas Speed of Light boots appear in Juventus film -
- Film also launches new Juventus third kit for 2016/17 season -
Herzogenaurach, 29th July 2016 – #adidas has today launched a unique Juventus film starring #miralempjanic, #paulodybala, #alexsandro, Giorgio Chiellinin and other members of the squad, as part of its new First Never Follows film series.
The series – featuring bespoke films of some of the biggest clubs, players and managers in the world - provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.
The film features an opposition fan – wearing a jacket with ‘ANTI JUVE’ on the back and an owl which is considered bad luck in Italy – imploring Juventus to lose and reacting angrily when the club scores. During the film, the players use the fan’s negativity to buoy their own performances, and demonstrate the on-pitch craftsmanship that shows they’re ready to take on succeed again in the 2016/17 season.
The film launches the new Juventus third kit which the team will be wearing for the coming season. The #adidas three stripes have been moved from the sleeves to the side of the jersey. The sleeves feature a striking zebra pattern, paying homage to the 90’s in which, for a brief period of time, the club’s crest was replaced with a zebra. As an eye-catching contrast to the home kit for 2016/17 which is predominantly black, the third kit is primarily white.
The players in the film also debut the new Speed of Light boots – the ACE 16+ PURECONTROL in Solar Yellow and X16+ PURECHAOS in Solar Red – which will be worn on pitch for the start of the 2016/17 season.
To view the film, visit: https://youtu.be/L5UPZntW4SA
For further information please visit #adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball on twitter to join the conversation.
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