The "Fan-Fueled Traditions" of 20 universities were crowd-sourced from devotees of individual schools, and then were brought to life in short films that were authentically captured on each college campus.
"Each of these films stars real fans capturing the unique character, passion and heritage important to collegiate sports," said Jeremy Tucker, vice president, Marketing Communications and Media, #nissan North America. "Nissan proudly extends our sponsorship of college athletics to celebrate the fans who support student-athletes at universities nationwide through the excitement of game day traditions."
As the college football season wraps up with conference championship week, #nissan is releasing six films at Facebook.com/NissanUSA. Each celebrates an iconic tradition of football fandom. The remaining 14 films will be released throughout December and into the first quarter of 2017.
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