Press release
3KB
february 07, 2017 - Nike
Nike and Jordan brand unveil the 2017 BHM collection
Sport has the power to reveal truths about physical potential and be an agent for something grander: social equality.
Nike’s annual #nike #blackhistorymonth (BHM) collection has evolved from a single #nike Air Force 1 to an extensive product assortment. Over the past decade plus, the message has also evolved from an honoring of African-American athlete achievement to a wider celebration of Black heritage and the power of #sport to fuel community action to create positive change.
In that vein, the limited edition 2017 collection incorporates a decorative marbling — blending black and white — in reference to the strength of harmonious movement. Each design in the collection is also punctuated by gold accents, reminders of the power of coming together and the aspiration of unity.
The product assortment is highlighted by three signature basketball offerings: the LEBRON 14, #kyrie3 and #kd9. Both the LEBRON 14 and #kyrie3 are available across all men’s and young athlete sizes. Additional performance footwear includes Serena Williams’ #nikecourt Flare, the #nike Lunar Epic and Jordan Trunner. An Air Force 1 Hi for men, AF1 Upstep for women and special-edition Air Jordan 1s for men and young athletes round out the footwear offering. 2017 #bhm apparel includes the MVP jacket and pant and EQUALITY Tee for men and women.
The #blackhistorymonth collection celebrates Black heritage, in #sport and beyond, around the world and has historically provided financial support to Nike’s Ever Higher Fund, which was created to bring mentorship, #sport and all of its benefits to youth and their communities.
Nike is proud to support numerous organizations that provide services to underrepresented youth, including African-American youth, during the year. Long-time partners include the Jackie Robinson Foundation, Boys and Girls Clubs, National Head Start and Coach Across America. #nike also recently announced two new partnerships with MENTOR and PeacePlayers International to expand opportunities for youth and promote diversity, inclusion and equality in communities across the U.S.
The EQUALITY tee is part of Nike’s ongoing commitment to equality, diversity and inclusion. #nike will continue to follow the inspiration from our athletes and employees to uplift and bring people together in the following months and beyond. To learn more, go to #nike.com/equality. Those interested in PeacePlayers or MENTOR are invited to visit www.peaceplayersintl.org and www.mentoring.org.
The 2017 #nike #bhm collection releases February 16 at #nike.com and select retailers in North America. The Jordan Brand's trio of shoes launch February 11.
BHM 1 66071
650x487, 85KB
BHM 2 66073
650x487, 80KB
BHM 3 66072
650x487, 86KB
BHM 4 66076
650x487, 82KB
BHM 5 66075
650x487, 85KB
BHM 6 66074
650x488, 76KB
SP17 Equality Adult Kyrie Pair V1 CL 66015
650x488, 36KB
SP17 Equality Adult Kyrie Profile V1 66018
650x487, 30KB
SP17 Equality AF1Upstep NA Hero Pair CL 66022
650x488, 40KB
SP17 Equality AF1Upstep NA Profile 66014
650x487, 40KB
SP17 Equality AJ1 NA Hero Pair 66016
650x487, 32KB
SP17 Equality AJ1 NA Profile 66017
650x487, 31KB
SP17 Equality AJ1YA NA Hero Lower Pair 66021
650x487, 37KB
SP17 Equality AJ1YA NA Profile 66019
650x487, 33KB
SP17 Equality BB Comp 66077
2000x969, 311KB
SP17 Equality Jordan Comp 66079
2000x969, 296KB
SP17 Equality JordanTrunner NA Hero Pair CL 66020
650x488, 31KB
SP17 Equality JordanTrunner NA Profile 66045
650x487, 28KB
SP17 Equality KD9 Pair V1 CL 66027
650x488, 36KB
SP17 Equality KD9 Profile V1 66024
650x487, 28KB
SP17 Equality Kids Kyrie Pair V1 66023
650x487, 34KB
SP17 Equality Kids Kyrie Profile V1 66025
650x487, 27KB
SP17 Equality LunarEpic NA Hero Pair 66026
650x487, 41KB
SP17 Equality LunarEpic NA Profile 66029
650x487, 38KB
SP17 Equality LunarEpic TennisFlare Comp 66078
2000x969, 292KB
SP17 Equality Mens Jacket Normal NA 1154 66033
433x650, 29KB
SP17 Equality Mens Pant Down One NA 1169 66032
433x650, 19KB
SP17 Equality Mens Pant NA 0784 66037
433x650, 26KB
SP17 Equality Mens Tee Laydown Normal NA 1138 66030
650x433, 21KB
SP17 Equality MensTee NA 0686 66038
433x650, 28KB
SP17 Equality TennisFlare NA Hero Pair 66043
650x487, 36KB
SP17 Equality TennisFlare NA Profile 66042
650x487, 34KB
SP17 Equality Womens Tee Laydown Normal NA 1122-1 66044
650x433, 19KB
SP17 Equality WomensTee NA 1080 66046
433x650, 27KB
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