Cookie Consent by Free Privacy Policy website Successful partnership is extended: 20-Time Grand Slam Champion Roger Federer continues to serve for Mercedes-Benz
february 16, 2018 - Mercedes-Benz

Successful partnership is extended: 20-Time Grand Slam Champion Roger Federer continues to serve for Mercedes-Benz

Stuttgart.  Roger Federer extends successful #partnership with the Stuttgart brand with the star as a global brand ambassador. #rogerfederer has been a close partner of #mercedesbenz for 10 years. The athletic career of the 36-year-old athlete is consistent, unparalleled and enduring: With 20 Grand Slam titles, 96 total titles and a record 302 weeks holding the number one ranking, Federer has set the standard in Men’s #tennis.

"Roger Federer is an outstanding athlete who has shaped #tennis for decades and stands for top performance. As a successful top athlete, he ideally represents our brand as we are united by the demand for perfection and the will to succeed" says Dr Jens Thiemer, Vice President Marketing #mercedesbenz Cars. "Beyond sport, he is a great personality and a true gentleman with a heart, that cares for the game and those less fortunate, and is adored by his fans. With his pioneering #tennis format Laver Cup, Roger is the pioneer of new, modern #tennis events and, like the brand itself, he carves out innovative paths.

Roger Federer: "I am proud to cooperate with #mercedesbenz over such a long period of time. #mercedesbenz is one of the most iconic global brands in the world and I am so excited to continue this incredible #partnership and be part of the #mercedesbenz family for many years to come.”

A good two weeks after his Australian Open victory #rogerfederer has been playing in another ATP tournament since 12 February. If he should play his way into the semi-final in Rotterdam in the Netherlands, he could take the top position in the world rankings again for the first time in over five years. If he achieves this, he will become the oldest player in men’s #tennis history to ever hold the #1 ranking.

Roger Federer and #mercedesbenz milestones                                                               

Since 2008, #mercedesbenz and #rogerfederer have collaborated on press events and productions for TV, print and social media publications. Examples include Roger’s appearance in the globally broadcast TV ad of the V-Class and the Chinese TV commercial for the M-Class. In addition, #rogerfederer unveiled the vehicle as part of the MercedesCup 2016 at the world premiere of the E-Class T model.

More recently, on the occasion of the inagural Laver Cup in September 2017, #rogerfederer appeared for the first time with the new pick-up from #mercedesbenz, the X-Class, and participated in social media activites such as this video clip: https://www.youtube.com/watch?v=8T0MjRbUVCg&t=9s 

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