Qatar Airways Becomes Main Global Partner of Italian Football Club AS Roma

‎ 23 April 2018

Press releases

Partnership will see airline become the official shirt sponsor of the club through the 2020-21 season

AS Roma is one of the best-known football clubs in the Italian league

Qatar Airways operates double-daily services to Rome and Milan as well as daily flights to Venice and Pisa

DOHA, Qatar – #qatarairways is pleased to announce that it has signed a multi-year partnership agreement with Italian football club #asroma, further strengthening the award-winning airline’s commitment to Italy. The agreement, the largest ever signed by the club, will see #qatarairways become AS Roma’s Main Global Partner, with the airline’s logo to adorn the team’s shirts through the 2020-21 season.

The partnership will also enable #qatarairways to engage with millions of the club’s fans worldwide, and help Roma reach millions of potential new fans across the globe. #qatarairways will be only the seventh shirt sponsor in the club’s 90-year history.

Qatar Airways Group Chief Executive Officer, His Excellency Mr. #akbaralbaker, said: “We are very pleased to announce this new partnership, which will see #qatarairways become the official shirt sponsor of #asroma through the 2020-21 season. #asroma is one of the most successful and well-known football clubs in the world, and our shared passion to strive for #excellence and innovation make this a natural partnership. As an airline, we understand the power of sport in bringing #people together, and our new partnership with #asroma further underscores this belief. We look forward to working together and celebrating with #asroma fans all over the globe.”

AS Roma President, Mr. #jimpallotta, said: "We are delighted to announce this historic partnership between #asroma and #qatarairways, two great brands with global ambitions. Today’s announcement is the result of discussions behind the scenes for more than eight months with #qatarairways, led by our commercial team in London with much assistance from the entire Roma team, and comes at a significant time in the club’s history, on and off the pitch.

“With a new stadium due to begin construction late this year and the team in the Champions League semi-final for the first time for 34 years, it’s an exciting time to be a Roma fan. We shall be proud to wear the #qatarairways name on our shirts and we look forward to working together to achieve sporting and commercial success for many years to come.”

The agreement also further strengthens #qatar Airways’ commitment to Italy. The airline currently flies twice a day to Rome and Milan, as well as daily to Venice and Pisa. #qatarairways last year announced the acquisition of 49 per cent of AQA Holding, the new parent company of Air Italy. Meridiana, Italy’s long established privately owned airline, entered into an exciting new phase of growth and development with its new identity as Air Italy last year.

Additionally, the airline earlier this month celebrated its partnership with the ABB FIA Formula E Championship in Rome, where the airline was represented as the Official Airline Partner of the 2018 CBMM Niobium Rome E-Prix presented by Mercedes EQ.

Last month, #qatarairways signed a five-year partnership agreement with leading German football team FC Bayern München AG, by which the award-winning airline will become an FC Bayern München platinum partner until June 2023, further highlighting Qatar’s role as a global leader in sports.

Qatar Airways believes in the power of sport in bringing #people together, and sponsors many top-level sporting events around the world, including leading German football team Bayern München AG as well as the Formula E electric street racing series. #qatarairways is also the Official Airline Partner of FIFA, which includes 2018 FIFA World Cup Russia™, the FIFA Club World Cup™, the FIFA Women’s World Cup™ and the 2022 FIFA World Cup Qatar™.

Qatar Airways proudly flies one of the youngest fleets in the sky, featuring the world’s most technologically-advanced and environmentally friendly aircraft. The airline operates a fleet of more than 200 modern aircraft to a network of more than 150 key business and leisure destinations across Europe, the Middle East, Africa, Asia Pacific, North America and South America.

The airline is continuing its ambitious expansion plans, and will launch a host of exciting new destinations this year, including Langkawi, Malaysia; Da Nang, Vietnam; Bodrum and Antalya, Turkey; Mykonos, Greece and Málaga, Spain.

As well as being voted Skytrax ‘Airline of the Year’ in 2017 by travellers from around the world, Qatar’s national flag carrier also won a raft of other major awards at last year’s ceremony, including ‘Best Airline in the Middle East,’ ‘World’s Best Business Class’ and ‘World’s Best First Class Airline Lounge'.

About #asroma:

Founded in 1927, #asroma is one of the biggest and most well-known football clubs in the world. The team shares the name, colours and legendary symbol of the Eternal City and competes in the Italian Serie A.

AS Roma has won the Italian title three times, the Coppa Italia on nine occasions and boasts the third-highest number of World Cup winners of any club in the world. In 2014, #asroma became the first club in Italy to create its own Hall of Fame. In 2011, the club was bought by a group of US investors led by #jimpallotta, who in August 2012 became the 24th club president in the history of #asroma.

The club currently plays its home matches at the 70,000-capacity Stadio Olimpico but has recently had plans approved to build a new stadium and entertainment district in the Tor di Valle area, strategically located between Rome airport and the city centre. The new stadium is due to be completed in 2021.
www.asroma.com

For images, please visit: https://www.flickr.com/photos/qatarairways/albums/72157695279899544

Notes to Editors:

About #qatar Airways

Qatar Airways, the national carrier of the State of #qatar, is celebrating more than 20 years of Going Places Together with travellers across its more than 150 business and leisure destinations. The world’s fastest-growing airline will add a number of exciting new destinations to its growing network in 2018, including Thessaloniki, Greece; Cardiff, UK and many more, flying passengers on board its modern fleet of more than 200 aircraft. 

A multiple award-winning airline, #qatarairways was named ‘Airline of the Year’ by the 2017 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘World’s Best Business Class,’ ‘Best Airline in the Middle East,’ and ‘World’s Best First Class Airline Lounge.’

Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. #qatarairways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.

Oryx One, #qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on #qatarairways flights served by its B787, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM #service.

Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. #qatarairways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA 2018 and 2022 World Cups, reflecting the values of sports as a means of bringing #people together, something at the core of the airline’s own brand message - Going Places Together.

Qatar Airways Cargo, the world’s third largest international cargo carrier, serves more than 60 exclusive freighter destinations worldwide via its world-class #doha hub and also delivers freight to more than 150 key business and leisure destinations globally with more than 200 aircraft. The #qatarairways Cargo fleet includes eight Airbus A330 freighters, 13 Boeing 777 freighters and two Boeing 747-8 freighters.

For further information, please contact:

Qatar Airways Group, #corporate Communications Department

Tel: +974 4022 2200