The #nike BETRUE 2018 collection celebrates colors and symbols that have been reclaimed and historically repurposed by the LGBTQ community. Two highlights: the color lavender and the pink triangle.
Lavender, a dynamic blending of gender-linked light blue and light pink, is one of the oldest symbolic references in LGBTQ culture. The shade appears in the four colorways of this year’s shoe cohort, the cornerstone products of the collection: the #nike Vapormax Plus, the #nike Air Max 270, the #nike Zoom Fly and the #nike Epic React Flyknit. The color’s historical connotations preceded the rainbow symbol’s widespread popularity in the 1970s, appearing on garments as a kind of quiet language among the community. Hints of lavender are detailed across all four of the silhouettes. In three of the shoes, the importance of purple carries through in the inclusion of a unique “pulse” shade.
Lavender is complemented by other colors in the traditional rainbow scheme of the Vapormax Plus and the Air Max 270. The airbags are individually dyed in the six-color spectrum. For the Air Max 270, the spectrum spans the entire heel for a surge of color. Even the Zoom Fly SP, a lifestyle take on a racing shoe, carries a muted rainbow colorway through the shoe’s translucent upper.
Also highlighted in the collection is the pink triangle, a shape that has a complex past in LGBTQ culture. Originally used to identify LGBTQ individuals during WWII, the triangle was reclaimed in the 1970s by pro-gay activists and was later adopted by the AIDS Coalition to Unleash Power (ACT UP) in their memorable 1980s-era “Silence=Death” campaign.
The #nike BETRUE 2018 collection, which also includes T-shirts, socks, a hat and a heritage hip pack, launches June 6 on nike.com and at select retail locations globally.
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