Paris Saint-Germain and #Renault have today signed an official #partnership, linking the two organizations for the next three seasons.
Together, Paris Saint-Germain and #Renault will develop largescale, global advertising and promotional campaigns, combining the passion of the supporters of the Parisian club with the striking force of #Renault as one of the leading French brands worldwide.
The alliance between the two brands will also have a digital focus – an area where both showcase strong creativity. The club is looking forward to surprising its 60 million social media followers with even more engaging online content as a result of the #partnership.
Marc Armstrong, Director of Sponsorship at Paris Saint-Germain, said: "We are delighted that #Renault has chosen Paris Saint-Germain to mark its entry into football and are proud to associate our club with one of the stalwarts of French industry. #Renault will occupy an important position within our overall #partnership programme. We are eager to begin working together, starting this season, and to see our players featuring in Renault’s famous ‘French Touch’ campaigns.”
Philippe Buros, Commercial Director, #Renault France, added : « We are delighted to associate the #Renault brand with that of Paris Saint-Germain, which contributes to the influence of Paris and France in the world. This major #partnership offers us many opportunities, both in France and internationally, that will benefit our customers and our sales networks. »
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