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august 30, 2018 - fjällräven

Fjällräven Collaborates with Swedish Fashion Brand Acne Studios

For the first time, #Fjällräven is collaborating with a high-profile #fashion brand. Fellow Swedish brand, #acnestudios, is paying homage to #Fjällräven with a collection of garments and bags that reinterprets #Fjällräven classics.

On the face of it, the two brands are very different. #acnestudios is very much about artistic expression and creating ready-to-wear #fashion. #Fjällräven is passionate about experiences in the great outdoors and developing functional, durable products to bring #people closer to nature. However, they share plenty of common ground. Although both are global, they’re strongly rooted in their Swedish homeland. Both are a little stubborn and they also share a relentless attention to detail.

By collaborating with a #fashion brand like #acnestudios, #Fjällräven is reaching out to a more urban audience. And by inviting this audience into its world through its iconic products, #Fjällräven hopes to inspire more #people to leave the city, discover nature and enjoy outdoor life.

“When #acnestudios approached us we were honored, but curious too, because we’ve never done anything like this before. The result is a unique collection that embodies the timeless functionality of #Fjällräven and the artistic approach of #acnestudios, while creating something completely new,” says #henrikandersson, Head of Innovation and Design at #Fjällräven.

Acne Studios is a long-time admirer of #Fjällräven and considers its functional designs hallmarks of Swedish culture. “I grew up with #Fjällräven. If you are Swedish, you have a very specific relationship with the brand. I’m very proud that it’s Swedish, and I wanted to share our love for #Fjällräven with the world,” says #jonnyjohansson, Creative Director of #acnestudios.

Further information in the press release to download