PUMA AND MAYBELLINE NEW YORK UP THE MAKEUP GAME WITH LIMITED EDITION ATHLEISURE-INSPIRED COLLECTION

Global sport brand #puma and #maybellinenewyork, the No. 1 international makeup brand, collaborated to launch their first-ever #puma x Maybelline special-edition collection which fuses #beauty, #fashion and sport into one high-performance makeup collection. 

PUMA x Maybelline’s makeup collaboration was designed with the always-on, do-it-all lifestyle of Generation Z and millennials top of mind. Tapping into the athleisure obsession, Maybelline teamed up with #puma – a leader in women’s sportswear – to create the ultimate high performance, street style-inspired makeup collection. “Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She’s always on the go, never settles and needs high performance products that keep up with her grind,” said Trisha Ayyagari, Deputy General Manager of #maybellinenewyork. “The #puma x Maybelline Collection was created to do just that.”

Developed with the latest in long-wear technology, the #puma x Maybelline 12-piece collection features a smudge-proof mascara for all-day fierce lashes, a metallic highlighter for an eye-catching chrome effect and fan-favorite Super Stay Matte Ink long-wear lip color in new limited-edition shades. In addition, Maybelline introduces two new duo sticks to their offerings - a new long-wear matte and metallic eye stick for versatile day to night looks as well as a waterproof color and gloss face stick for a dewy flushed look. The products’ multi-use formats come in sleek, on-the-go packaging and make it easy to achieve a complete makeup look or a quick post-workout touch up. Best known for her passion for athletics, #fashion and #beauty looks, and as a global style icon, Maybelline long-standing spokesmodel and PUMA’s latest ambassador #adrianalima will serve as the face of the campaign.