november 08, 2019 - Nike
The GOLF le FLEUR* Gianno Takes Converse and Tyler, The Creator’s Relationship to the Outer Limits
For the past few years, Tyler, The Creator has been steadily building with #converse. His exploration of the brand’s classics, the One Star and the Chuck 70, have allowed for experiments in color, fit, material and proportion. His latest output, the GOLF le FLEUR* Gianno, pushes the lessons learned to new boundaries. The Gianno is a new concept, engineered from the ground up, and, as should be in a true signature shoe, it is distinctly Tyler, The Creator.
"This was an opportunity to create a build that he could have ownership and creative input to," says Matt Sleep, Converse’s Footwear Design Director. "We worked to craft a design language for Tyler with nods to #converse DNA and heritage. The intent was to create something that felt contemporary and fresh, but maybe not necessarily something that looked outwardly 'Converse' at first sight."
Synthesizing these considerations and some of Tyler's starting points — such as influences from outdoor footwear, running and basketball — results in something unconventionally multidimensional. While there are outdoor vibes, it isn't immediately a hiking shoe. And, while the midsole drafts off the ERX series, the basketball DNA is suppressed even if it comes across more overtly elsewhere.
Tyler, The Creator’s #converse HistoryIn the summer of 2017, Tyler, The Creator began reinterpreting the #converse One Star, introducing his “flower” design to the silhouette, which has come to define the signature GOLF le FLEUR* collection. There have been numerous iterations; at times, a bold interpretation of two-tone suede, others, a subdued palette of monochrome hues. All have evolved alongside Tyler’s personal style.
His output has also included interpretations of the #converse Chuck 70. These have explored suede, leather, burlap and velvet, and his latest offers a collegiate-vibe as the #converse x GOLF le FLEUR* Chenille. It’s all about vintage and varsity sportswear, but with distinct GOLF le FLEUR* motifs. The #converse x GOLF le FLEUR* Chenille drops November 11 at #converse.com and Golf Wang Stores.
167478C H 107X1 original
3856x3592, 7MB
bas original
4502x6744, 3MB
dre original
4502x6744, 3MB
Gianno Biscotti 167375C 10 original
4310x3592, 7MB
Gianno Bright Concord 167376C 5 original
4310x3592, 7MB
GIANNO ON MODEL original
4502x6744, 1MB
Gianno Vintage White 167377C 10 original
3856x3592, 6MB
Gianno Vintage White 167377C 12 original
3856x3592, 5MB
kaito original
4502x6744, 3MB
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