Press release
74KB
january 21, 2020 - Peugeot
Launch of the new PEUGEOT e-208 international campaign with Novak Djokovic
PEUGEOT is launching its new international advertising campaign "Move to Electric" by calling on its ambassador Novak Djokovic who has just played his first match at the Australian Open, being held in Melbourne from January 20th to February 2nd, 2020.
The Brand's new campaign features a #Peugeot #e208 and aims to focus on PEUGEOT’s electrification. Through its 210-year history, its electric and hybrid engines, and its 'Buy your #Peugeot, choose your powertrain' strategy, the #Peugeot brand is serenely and concretely committed to the era of the energy transition.
Through this campaign, Novak Djokovic is sending out a strong message: at the age of 7, he knew that his future would not be dull. It is easy to then draw a parallel between his story and that of #Peugeot, whose promise is to offer an exciting and reassuring vision of the future #UNBORINGTHEFUTURE
By taking part in this campaign and wearing an "Electric" patch on his jersey sleeve, the world's No. 2 in the ATP rankings is highlighting his awareness of environmental protection and is endorsing PEUGEOT's electrification strategy.
The launch of the campaign is taking place on the opening day of the 108th Australian Open, the first leg of the Grand Slam tour.
PEUGEOT KV DJOKO DEF EN 1
1920x1080, 1MB
Related news |
||
|
|
|
may 31, 2021
|
july 23, 2019
|
may 23, 2019
|
|
Because he shares PEUGEOT's values, #tennis champion Novak Djokovic - world number one in the ATP rankings, winner of the French O... |
As the ATP Tour’s Platinum Partner since 2016, #Peugeot will be present at the Master 500 in Hamburg as a Partner and Official Car... |
As Roland-Garros’ partner for 35 years, #Peugeot is back behind the scenes of this prestigious tournament taking place in Paris fr... |
Download all 
You might be interested in |
||
|
|
|
march 08, 2016
|
february 17, 2016
|
february 08, 2016
|
|
Press release available only in original language. Six Nominations in seven #laureus categories announced today US ... |
PEUGEOT is increasing its support for world #tennis in a coordinated approachStrong commitment to the sport evidenced by 32-year s... |
Press release available only in original language. Nel 2016 i #laureusworldsportsawards, assegnati alle sportive e agli sport... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness