Press release
401KB
january 13, 2021 - Cupra
CUPRA and Ansu Fati send a message of optimism for 2021
- FC Barcelona’s young star is the main character of the brand’s new spot
- Ansu: “My wish for 2021 is to see the Camp Nou full of fans again and that we all become the impulse the world needs”
- The brand is set to launch the plug-in hybrid versions of the #cupra Formentor and its first 100% electric car, the #cupra el-Born
CUPRA is starting the new year with a message of optimism alongside a young star. The #automotive firm welcomes an electrifying 2021 with the campaign ‘Going Forward’ featuring #fcbarcelona footballer #ansufati. The Barça forward stars in the new #cupra spot and shares his wishes for this year, after completing the best season of his professional career.
The youngest ever player to score a goal in the UEFA Champions League has earned a place in FC Barcelona’s first team and has made his debut with the Spanish national team: “I’m glad to start 2021 by sending this message to the world together with #cupra. It’s been a very difficult year of mixed feelings, as I’ve been able to fulfill unthinkable dreams but where many others have suffered. My wish for 2021 is to see the Camp Nou full of fans again and that we all become the impulse the world needs” said Ansu.
CUPRA President Wayne Griffiths also shared his feelings about the spot: “It’s great to have #ansufati sending a message of optimism for 2021. We at #cupra share his positive spirit and ambition as we begin a new era with the #cupra el-Born, the brand’s first 100% electric vehicle. With this car we aim to contribute to the electrification of Spain and the world through emotional sportiness, and we want the next generation of young challengers to be part of this transformation. We are both two young success stories who will continue inspiring the world from Barcelona”.
Going Forward
The #fcbarcelona forward is the star of the new #cupra campaign. After a year full of milestones for both the footballer and the brand which was tarnished by the COVID-19 pandemic and its consequences, the spot reveals Ansu Fati’s wishes for 2021: that life returns to parks and restaurants; that players get back to the pitch and spectators cheer at stadiums, cinemas and theatres. The campaign encourages everyone to be the impulse the world needs to not only get back to normal, but to move forward.
CUPRA faces a 2021 loaded with novelties in which it aims to demonstrate that electrification and sportiness are a perfect match. The #automotive brand is going to kick off the year with the launch of two plug-in hybrid versions of the #cupra Formentor with 204 and 245PS. #cupra will also make its debut in the Extreme E electric SUV off-road #competition, which this year will travel the world on a five-event global journey, taking advantage of its entertainment platform to promote electrification, sustainability and equality. Finally, #cupra will also present its first 100% electric model, the #cupra el-Born, a car that will change the dynamic perception of electrically powered vehicles with its emotional sportiness.
A growing brand
CUPRA completed a 2020 full of landmarks, which began with the inauguration of its new headquarters, the #cupra Garage, a building whose design evokes a racing paddock and where the brand invested 5.3 million euros. In addition, #cupra expanded its international footprint by developing its own network of points of sales offering flexible new formats, beyond the traditional dealership, to enable customers to experience the brand’s universe. After Mexico City, #cupra opened its first #cupra Garage in Europe, in the city of Hamburg. Today, #cupra has more than 500 points of sale, where more than 600 #cupra Masters guide customers through the brand experience.
After the summer, the brand started production of the #cupra Formentor in Martorell, which represents more than 10% additional production volume for the factory. #cupra closed the year in style with the launch of three models: the first 310PS version of the #cupra Formentor; the brand’s first electrified model, the #cupra Leon e-HYBRID; and the renewed #cupra Ateca. With this product offensive, #cupra aims to grow its position in the main European markets and expand into new overseas countries.
CUPRA-and-Ansu-Fati-send-a-message-of-optimism-for-2021 01 HQ
4448x3096, 2MB
CUPRA-and-Ansu-Fati-send-a-message-of-optimism-for-2021 02 HQ
4382x6573, 2MB
CUPRA-and-Ansu-Fati-send-a-message-of-optimism-for-2021 03 HQ
6208x4139, 2MB
CUPRA-and-Ansu-Fati-send-a-message-of-optimism-for-2021 04 HQ
6720x4480, 3MB
CUPRA-and-Ansu-Fati-send-a-message-of-optimism-for-2021 05 HQ
4316x6474, 2MB
CUPRA-and-Ansu-Fati-send-a-message-of-optimism-for-2021 06 HQ
4480x6720, 5MB
CUPRA-and-Ansu-Fati-send-a-message-of-optimism-for-2021 07 HQ
6720x4480, 2MB
Related news |
||
|
|
|
april 12, 2024
|
march 06, 2024
|
february 13, 2023
|
|
CUPRA has renewed its collaboration with FC Barcelona goalkeeper Marc ter Stegen, a member of the CUPRA Tribe from the beginning. ... |
CUPRA will continue to be the Official Automotive and Mobility Partner and the Official Car of FC Barcelona for the next five year... |
The female #fcbarcelona players swap their football for a #padel racket on a court outside #spotify Camp NouCUPRA ambassadors Paul... |
Download all 
You might be interested in |
||
|
|
|
december 14, 2021
|
december 01, 2021
|
march 25, 2021
|
|
Barça players #marcterstegen, #frenkiedejong, #ansufati, #Pedri and #ericgarcia are guests on to new special episodes of the #cupr... |
Martorell, 01.12.2021 – In football, as in life, there are #people who are ready to revolutionise everything with their impulse. T... |
FC Barcelona’s rising star will boost the brand’s international recognitionBarça forward visits the Martorell facilities and meets... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness