Press release
1017KB
november 04, 2021 - LG Electronics
Creating More Human Connections Through Esports
According to a survey conducted by the career website Indeed, 73 percent of respondents replied that they missed socializing with colleagues while working remotely. Given that some aspects of remote working may be around for the long term, LG and Gen.G Esports came up with a creative way to bring remote LG workers – as well as friends and family – together to promote teamwork and camaraderie in the spirit of healthy #competition.
The LG UltraGear LoL Cup tournament invited LG Electronics’ employees and their families to battle it out in the globally popular online multiplayer game, League of Legends. The event gave LG employees of all ages and locations the opportunity to connect with one another and experience the culture of #eSports. The event included free coaching sessions courtesy of Gen.G Global Academy and gave all gamers the opportunity to experience LG’s latest UltraGear gaming products.
The tournament ran from August to October, attracting a total of 68 teams consisting of 340 players. Winners received gaming-related prizes including UltraGear laptops, monitors and speakers. The event included a “family camp” with the purpose of creating lasting memories with gaming as the backdrop. Gaming and non-gaming staff alike could take part in a number of activities, such as League of Legends classes for kids, lively talk shows and live broadcasts featuring eports legends.
As long-time supporter of #eSports, the tournament was another creative way for LG to introduce more people to the exciting world of gaming. Through its partnership with Gen.G, one of the most influential #eSports organizations in the world, LG has been able to connect to the top gamers in the world to get their valued input on new UltraGear gaming products under development. The respect LG has for its gaming fans is reciprocated in kind.
Esports are no longer just for serious gamers or a hobby for only Millennials and Gen Z. The growing #eSports audience is expected to reach approximately 580 million globally by 2024. With dedicated TV channels and platforms such as Twitch, Periscope and Smashcast, gaming content has already surpassed many traditional sports in terms of popularity.
Further information in the press release to download
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