Today, #adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport.
A Sweeping, Equitable Network
With the ability to reach over 50,000 student-athletes across 23 sports and 109 Division1 NCAA schools, the new NIL program will give eligible student-athletes of all genders the opportunity, directly with #adidas, to become paid affiliate brand ambassadors. Launching in four phases over the next 12 months, the network will begin with Historically Black Colleges and Universities (HBCUs) and Power-5 conference partners in Fall 2022, scaling across all schools by April 2023.
At March Madness
At both women’s and men’s Sweet 16, Elite 8, Final Four and National Championship games, fans will see ‘More Is Possible’ t-shirts worn by #adidas teams during warm-ups. Featuring language from Title IX legislation, the shirts will serve as a powerful reminder to push the boundaries of possibility.
Impossible is Nothing
adidas is committed to creating a culture of equity and fairness wherever sport is played. This initiative is only the latest chapter of the brand’s ongoing ‘Impossible Is Nothing’ campaign, which aims to grow accessibility, celebrate inclusivity, and create a more equitable future in sport where all feel welcomed, encouraged, and supported.
The brand continues to invest in partnerships with organizations like Athlete Ally and the McLendon Foundation, as well as with notable athletes like Candace Parker and Billie Jean King to push the game forward.
Layshia Clarendon, Candace Parker, Trevor Lawrence, Alix Klineman, Ashley Sanchez, Donovan Mitchell, Nneka Ogwumike, Tua Tagovailoa, Linnea Strom, Bradley Chubb, Brianna Pinto, Alana Cook, Sis Bates, Sofia Huerta.
Candace Parker will also soon release a documentary, with #adidas as a co-presenting sponsor, about the impact of Title IX on American sports entitled “Title IX: 37 Words That Changed America.” The documentary will premiere April 2 at 1:00pm EST on TBS during the 2022 NCAA Division I Men’s Final Four weekend programming.
‘More Is Possible’ shirts will be available for retail starting March 23 on adidas.com/us/college, Fanatics and other local collegiate retailers for $25.
Join the conversation @adidas on Twitter and Instagram using #ImpossibleIsNothing
*Eligibility dependent on the NIL rules of the athlete’s school and location.1
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