Cookie Consent by Free Privacy Policy website Festka bets on cycling communities and the cycling boom not only in Southeast Asia
may 03, 2022 - Festka

Festka bets on cycling communities and the cycling boom not only in Southeast Asia

Prague, Czech Republic/Bangkok, Thailand, 3 May 2022#Festka, a Czech manufacturer of high-end carbon frames for bicycles, presents a cooperation with the Thai brand Concept Speed ("CSPD"). Bangkok's CSPD is one of a new breed of Asian boutiques striving to offer the best of what's available in the world of bicycles, cycling apparel and accessories in an environment steeped in a passion for bikes and everything around them. Started from scratch by Peach Sukontarath over half a decade ago, it has grown from a high-end cycling apparel re-seller to a brand with its own line of clothing and international ambitions. Going into business with CSPD was a unique experience for #Festka as #michaelmourecek, the brand's co-founder, explains: "Where most #bike shops interested in representing us start with no more than the obligatory two demo bikes, CSPD ordered a couple dozen in an exclusive design scheme. It was the largest single order we have ever got!"

 South-East Asia is an important market for luxury high-end brands like #Festka. Businesses such as Bangkok's #conceptspeed or Kuala Lumpur's Cyclist Wardrobe attract cyclists who like to be seen riding the best bikes and wearing the best clothes money can buy. With the only place where you can ride a road #bike in Bangkok being a repurposed airfield frequented by up to 10,000 cyclists every day, they have quite some place to show off what they got. "On the one hand, #people in Eastern, South Eastern and Southern Asia have a very collectivist mindset but at the same time, they have the desire to stand out from the crowd by expressing their individuality within their hobbies and interests. A bicycle is an extremely personal item to many of them and they like it to reflect their values, perspectives and the environment they live in (friends, home, work etc). What we see in #Festka is a very cool, fast-looking and unique high-end road #bike producer. For them #Festka is a brand that places craftsmanship and respect for the individuality of its clients at the top of the agenda," explains Peach Sukontarath.

 Michael Moureček adds: “Cycling communities like the one around #conceptspeed present a great opportunity for us. They can be found not only in Asia. For instance there is a very strong one linked to the Viennese clothing brand BBUC while the largest #Festka community in the world is the Melody Farms collective in Miami, FL. I can’t think of a better advertisement for our bikes than happy #Festka owners.”

 Peach's ambitions for #conceptspeed are not limited to his town and country. He plans to offer Festkas in exclusive CSPD design schemes to resellers in other Thai cities and abroad. To support the move, #conceptspeed produced an attractive line of cycling tops to go with the bikes' special design scheme. #tomhnida, Festka's art director, describes its birth: "Peach wanted me to use a specific blue colour taken from the shop front of CSPD's old store and create a design that would represent the cycling community gathered around it. I came up with a solution where the community is symbolized by specs of glitter mixed into the paint and sealed with transparent lacquer." Special designs such as this are available to the clients of #Festka as part of the You By #Festka service which is limited to only twelve slots per year due to their conception being a very time-consuming process. 

CONCEPT SPEED X #Festka SCALATORE LIMITED EDITION - YouTube

 Interview with Peach Sukontarath

https://Festka.com/journal/cspd

 

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