Press release
54KB
may 20, 2022 - Nike
The Converse Pride Collection 2022 Celebrates "Found Family"
What to Know
- This year's #converse Pride collection is designed around the theme of "Found Family," celebrating the individuals that lift one another up across the many intersections of the LGBTQIA+ community.
Silhouettes include the Run Star Motion, the Chuck 70 Hi, the Chuck Taylor Hi and Lift Ox, the One Star and the All Star Slide.
Debuting alongside the release of the collection is a digital gallery experience showcasing the personal stories of more than 50 individuals within the brand's LGBTQIA+ community and a debut film by Richie Shazam.
The #converse Pride Collection 2022 is united by a graphic treatment representing the beautiful diversity of the LGBTQIA+ community. The season’s mantra, “Family, Unity,” appears on silhouettes like the Chuck 70, Chuck Taylor All Star, and Run Star Motion, as well as a Chuck Taylor All Star Lift Ox, All Star Slide, and for the first time, the One Star, as well as an assortment of apparel and headwear. A patchwork #design, modeled off a gradient rainbow bandana print, evokes a sense of warmth, home, and belonging. Rainbow graphics and fluid lines are found throughout the collection’s footwear.
Converse By You, the brand’s product personalization platform, offers customizable options including the “All Star” patch, license plate, and laces – inspired by pride, bisexual, pan-sexual, lesbian, non-binary, and transgender, and unity flags for a more inclusive take on personal expression.
The collection is accompanied by a digital campaign titled “Found Family,” which showcases stories and content from within the brand’s LGBTQIA+ community, including members of Converse’s Pride employee network, the grassroots All Star Community, and from its social and community impact partners.
More than 50 creatives from Converse’s LGBTQIA+ community around the world, from Detroit to Seoul, contributed their Found Family stories for this year’s Pride campaign. Together, their stories – told through photographs, written letters, audio clips and art – are curated into a digital gallery, which is now on display at Converse.Gallery/found-family. A forthcoming film from Richie Shazam, made in association with #converse, tells the story of her Found Family and will premiere during the Tribeca Film Festival in New York City.
SU22 INLINE PRIDE A02262C-101 SUP rectangle 1600
1600x1143, 94KB
SU22 INLINE PRIDE A02270C-281 SUP rectangle 1600
1600x1143, 80KB
SU22 INLINE PRIDE A02264C-281 SUP rectangle 1600
1600x1143, 81KB
SU22 INLINE PRIDE A02266C-159 SUP rectangle 1600
1600x1143, 108KB
SU22 CBY PRIDE CTAS LIFTS SU22CBY1 SU22CBY4 SU22CBY5 SU22CBY7 GROUP rectangle 1600
1600x1143, 86KB
Related news |
||
|
|
|
february 10, 2024
|
february 01, 2022
|
january 14, 2020
|
|
What to knowFollowing a series of collaborations with fragment design, UNDEFEATED and Kasina, the Converse Weapon and the low-cut ... |
What to Know• For the NBA’s 75th anniversary season, Jordan Brand, #converse and Nike are outfitting the marquee matchups during #... |
Since 2014, Nike has worked with Parisian Stéphane Ashpool’s Pigalle in a mutual celebration of basketball’s pure cultural impact.... |
Download all 
You might be interested in |
||
|
|
|
december 11, 2019
|
december 09, 2019
|
november 08, 2019
|
|
December 11, 2019 - The #converse Pro Leather was first released in 1976, and during the 1980s, it was no stranger to competitive ... |
December 09, 2019 - The #converse #allstarprobb "Nocturnal" adds a fresh twist to the brand's latest performance basketball shoe w... |
For the past few years, Tyler, The Creator has been steadily building with #converse. His exploration of the brand’s classics, the... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness