LaLiga applies technology in all its processes, from business decision-making to digital strategy and television broadcasting. In recent years, the organisation has developed numerous technological solutions along these lines, culminating in the creation of its own technology company, #LaLiga Tech, which from 2021 has managed all these products for #LaLiga and other international clients. In line with this digital culture, the organisation was looking for a tool that could handle massive workloads, provide flexible environments to allow for adaptation while achieving operational cost savings.
In this context, and with the aim of harnessing its data for informed decision making, #LaLiga has used the Business Intelligence tool Power BI, supported by #microsoft Azure cloud services. As a result, it can now sort, classify and extract value from its stored information, as well as visualising and creating strategic reports in a precise and fully customised way: is easily scalable, secure and dynamic, and allows it to handle hundreds of terabytes of information, such as the nearly 75 million pieces of performance and game data that are processed through Mediacoach every matchday across the 21 #LaLiga Santander and #LaLiga SmartBank matches, in addition to hundreds of millions of pre and post-match pieces of data related to mobile apps, stadium access, ticketing, OTT or audio-visual piracy.
LaLiga's agreement with #microsoft, extended in 2021, has been key throughout the migration process: in addition to helping the organisation assess which products would be most appropriate; while also providing extensive support, in enabling the platform to be deployed in a short timeframe and the development of a clear vision of how Microsoft's tools could help deliver a more personalised experience for fans.
The implementation was coordinated through Azure Data Factory, where information is divided into small and big data. The first run on the Kubernetes platform and are maintained in Azure SQL Database. And the second is run through Azure Databricks and maintained through Parquet format in Azure Data Lake. The data is processed through Azure Blob Storage and then inserted into Power BI, finally presented in more than 140 different panels that display the information in an intuitive and dynamic way.
Power BI boosts fan experience and Fantasy Football
The combination of #microsoft Azure and Power BI services has made it possible to interconnect and analyse all LaLiga's data sources in a simple way and from a unified and scalable environment. As a result, the company now has all of its information integrated into a single platform and interactive graphics that exponentially expand the value of the data and amplify its own capacity for analysis. #LaLiga has utilised Power BI for different applications:
Increasing adoption of Power BI through training
With the introduction of this new reporting tool, LaLiga has implemented adoption plans to train its employees. Through this hub, Power BI workshops are held internally every time a new dashboard is created, easing the learning curve and allowing users to become more comfortable with new dashboards and reports.
“The implementation of Azure and Power BI has allowed us to organise huge amounts of data and improve our decision-making. We are now more productive and have streamlined our processes at all levels, as well as being able to share our information more quickly. With Power BI dashboards we manage our time more efficiently, thanks to their dynamic visualisations, which allow us to identify data very quickly,” says Minerva Santana, LaLiga's Director of Innovation.
“Given that the solution is built through the Azure infrastructure, #microsoft ensures that all #LaLiga data is contained in a secure environment that meets all necessary compliance and confidentiality requirements. And with the advantage of eliminating the administration, overheads and high cost of physical servers by working in the cloud,” concludes Rebeca Marciel, Director of Large Enterprises at #microsoft Spain.
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