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june 28, 2022 - Festka

You By Festka - Dragons for Harold design scheme

Prague, Czech Republic, 28 June 2022#festka, a Czech manufacturer of high-end carbon frames for bicycles is renowned not only for its wound carbon tube technology, but also for its quality paintwork and original #design schemes. The company’s highest level of #design service called You By Festka is the best you can get in terms of graphic #design and customer service. “The level of personalisation we're able to offer here is unparalleled in the industry. It is a service that knows no boundaries and as such it's limited to only twelve slots a year. The nature of the projects is as wide as the clients' ideas. Some know exactly what they want, some just give us a rough idea of where they would like to go and some leave it totally up to us to come up with something original,” explains #tomhnida, the company's art director.

The Dragons for Harold project came to Festka through its dealer The Brick Multi Sport Store based in Manilla, the Philippines. Run by Leroy, this #bike store has been a dedicated reseller and promoter of #festka brand for six years. The brief from his client Harold was simple but fairly clear. Being of Chinese extraction, he wanted a pair of red and gold dragons on the head tube and the fork. He was also particular about the colours used elsewhere on the otherwise naked carbon frame. He was impressed by an earlier #youbyfestka project with a similar theme done by the illustrator Michal Bačák, although he didn't want anything quite as intricate as that.

Tom Hnida decided to take the task on himself. Once Harold approved Tom's early sketches, the much longer period that followed was about finding the right colours and fine-tuning the details. Tom's masterstroke, however, was the video in which he sketched out his final version of the design in Illustrator. When Harold saw the video of the process, he was amazed. He said it felt as if he were sitting next to Tom.

With the designs, colours and lines given the seal of approval, Tom could get to work on the frame. Many hours of painstaking work later the dragons were finished, and the frame was ready to be sent back to the paint shop for the final coat of transparent lacquer.

The Dragons will fly to Manilla as a frame set. “Knowing Leroy, we are sure it is going to end up as a top-notch build and we’re looking forward to seeing it and sharing the images…,” says #tomhnida.

You By #festka for Harold - Sketch - YouTube

You by #festka for Harold - digital sketch - YouTube

You By #festka - Dragons for Harold — FESTKA

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