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september 13, 2022 - Mercedes-Benz

Mercedes-Benz extends its esports commitment with Riot Games through 2025

  • Mercedes-Benz and U.S. game developer and publisher #riotgames to continue their League of Legends #esports partnership for another three years
  • The Championship Ring, created jointly in 2021, will become an integral part of the annual World Championship
  • The iconic ring gets a sustainable highlight: a diamond produced from CO2 extracted directly from the atmosphere

Mercedes-Benz continues to back #esports. Since 2020 #mercedesbenz has been the exclusive #automotive partnership of the global League of Legends #esports events organized by #riotgames. All measures and activations are intended for the further development of the global #esports culture and thus strengthen the worldwide LoL community. The annual highlight of the partnership is known as the "Worlds", the official world championship for League of Legends #esports. The host location for Worlds rotates across different countries and regions around the globe each year. The 2022 edition will be held in North America.

Last year, the design teams of the two partners created a Championship Ring for the winning team. “Winning the hearts of gaming fans is an exciting challenge. Together with #riotgames we are in the best condition to inspire the community and to successfully shape the future of #esports. We are therefore looking forward to continuing our cooperation – and to remaining an integral part of the global League of Legends family," said Britta Seeger, Member of the Board of Management of #mercedesbenz Group AG, responsible for Marketing & Sales.

In the further development of the Championship Ring, #mercedesbenz is relying on a cooperation with Aether Diamonds. With the help of the U.S. company, the iconic ring design will be complemented with a sustainable diamond in the center of the ring. Aether Diamonds are made from carbon captured directly from the atmosphere. In addition, the partners #mercedesbenz and #riotgames are committed to various social and ecological issues. Thus, in 2019, the game maker founded the "Riot Games Social Impact Fund”, a non-profit engine for Riot’s global social impact efforts that has distributed over $23M in grants to nonprofits worldwide and supports more than 400 organizations across 25 regions.