Team Bahrain victorious unveils new livery for tour 2023. It's made by ALE’

TEAM BAHRAIN VICTORIOUS UNVEILS NEW LIVERY FOR TOUR 2023. IT'S MADE BY ALE’.

The prestigious World Tour team has unveiled the uniform that will be worn by the athletes at the #tourdefrance starting on 1 July. The elegant #design is inspired by the long Bahraini tradition of collecting and working with pearls.
The livery, made by Alé, is part of the PR-S collection that the Verona-based brand dedicates to professional cycling.

Team Bahrain Victorious has unveiled the new #design that will characterise its Alé uniform for the upcoming #tourdefrance.
The pearl-inspired #design pays homage to Bahrain’s rich history of collecting and processing this precious gem. Known as ‘Pearl of the Gulf’, Bahrain has a great heritage rooted in thriving pearling industry, one of the most flourishing in the region. The harvesting and processing of pearls has, in fact, been the backbone of Bahrain's economy for centuries, making it a prosperous trading hub.

The pearl-inspired #design characterises the new #jersey and matching shorts, made by team partner Alé. The garments are part of the PR-S collection, which the Verona-based brand dedicates to professional cycling. Top aerodynamic research, hi-tech fabrics, flat and riveted seams, racing fit and ergonomic solutions characterise the new #jersey. An extremely light garment that will offer the team's cyclists great breathability and comfort.

The elegant #design does not only apply to the team livery: it is also reflected on Merida bicycles, Rudy Project helmets, and Elite water bottles. Based on shades of pearl grey, the new graphics capture the natural beauty and elegance of these precious gems. The teal accents, on the chest, sleeves and socks, symbolise the waters surrounding Bahrein while subtle touches of gold represent the shimmering glow of pearls.

Team Bahrain Victorious will showcase its pearl-inspired #design at the upcoming Tour de France, which will take place from 1 to 23 July 2023.