Press release
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may 21, 2014 - Hyundai
Hyundai Motor Extends the Spirit of FIFA World Cup, Donates Footballs to Children in Brazil
Hyundai Motor Brasil (HMB), a wholly-owned subsidiary of Hyundai Motor Company, Official Partner of the 2014 FIFA World Cup BrazilTM, initiated its "Bola do Sonho Hyundai" (Hyundai dream balls) CSR project to share the spirit of the world’s most famous football tournament and enhance the excitement in Brazil, the host country.
HMB will donate a total of 100,000 footballs to over 2,000 different Brazilian NGO’s that dedicate their work to children. The official launch of the program took place on May 17 in Piracicaba, where Hyundai Motor’s 150,000 unit-a-year manufacturing plant is based.
"We are proud to initiate this meaningful program here in Piracicaba, our home in Brazil,” said William Lee, HMB’s President and CEO, during the 31st Festa das Nações de Piracicaba, a traditional charity event held from May 14 to 18. “Through this program, we aim to strengthen our commitment to fair play and team spirit."
In addition to a unique entertainment space in the 31st Festa das Nações de Piracicaba, this year, HMB donated 10,000 balls to the event. The balls were sold to the visitors, while the proceeds went to the city’s social fund.
At the ceremony on Saturday, Mr. Lee announced the donation of another 15,000 balls for Piracicaba’s municipal and state schools to support their students and the sports activities in the city.
“This new project only adds to all the things that the company is already doing in this community,” said Gabriel Ferrato, Piracicaba’s Mayor. “This project reinforces Hyundai´s social role in the city. Since 2013, Hyundai has done social work with children from our local football club, the XV de Piracicaba, and today is the biggest contributor to our Festa das Nações, a completely philanthropic event.”
After the deliveries in Piracicaba, the project’s team will move on to Manaus, Recife, Brasilia and Porto Alegre, where the rest of 100,000 balls will be donated evenly to local NGO’s.
Hyundai Dream Balls official event photo 1
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Hyundai Dream Balls official event photo 2
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