Distinction with four awards at the Sports Marketing Awards 2024!The top golf tournament for the maritime community, Greek Maritime Golf Event, returns for its 10th anniversary, renewing its annual me...
Today, at the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand has announced that 86% of pieces of apparel worn on and off the field of play have been create...
Today, adidas announces one of its biggest multi-sport footwear collections. From long-standing sports such as running, tennis and basketball, to the latest addition of breakdancing, the vibrant footw...
The fortunate fans that secure a ticket for the Basketball Champions League Final Four in Belgrade, from April 26-28, will participate in a unique experience that no other club tournament in the world...
What to knowThe Nike Pegasus 41 features a new full-length ReactX foam midsole and forefoot and heel Air Zoom units.Appearing for the first time in the Pegasus line, ReactX foam provides over 13 perce...
What to knowHarnessing its proprietary Air technology, Nike debuts the Nike Pegasus Premium, taking the cushioning that runners love from the iconic Pegasus franchise and adding Nike’s first sculpted,...
Impressive display in São Paulo: Porsche Team Germany’s 3-1 win has qualified them once again for the Billie Jean King Cup Finals, the most important team competition in women’s tennis.Day 2The decisi...
In a moment to celebrate a summer of sport, Nike presented the Nike On Air experience in Paris, France, where, alongside more than 40 world-class athletes, the brand revealed its 2024 National and Fed...
What to knowNo one understands athletes like Nike does. New research, advanced capabilities and a bold innovation agenda led the company to evolve its super-shoe Alphafly line to the Alphafly 3 — a sh...
What to knowThe Converse All Star BB Shift CX blends modern and archival design cues to deliver next-generation responsiveness and comfort.Crafted to accommodate quick, explosive movement, the Shift C...
Captain Rainer Schüttler's team is 2-0 up after the first day of the qualifying tie in Brazil.Laura Siegemund puts Porsche Team Germany ahead against Beatriz Haddad Maia.Tatjana Maria doubles the lead...
LEON (Mexico) - The path to the trophy for the FIBA U17 Women's Basketball World Cup 2024 has been determined as the groups for the seventh edition of the event were confirmed in Thursday's draw.The 1...
Lithuanian club Rytas Vilnius lifted the trophy in the second edition of the Youth Basketball Champions League after defeating Türkiye's Galatasaray 98-62 in the Final in Debrecen, Hungary on Sunday.R...
First launched in 2014, 2024 marks 10 years since Spezial's inception. Ringing in this landmark anniversary, Gary Aspden and the three stripes chart a course through the label’s past, present, and fut...
Today, adidas Running announces an all-star line-up of athletes, new race distances and speed-focused course updates for the fourth edition of its annual Adizero: Road to Records event, held at the br...
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