press release
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febbraio 27, 2016 - Reebok
Reebok Celebrates 20th Anniversary of the Question Mid with the Release of The Question Mid "Unworn"
Comunicato Stampa disponibile solo in lingua originale.
Press release available only in original language.
To celebrate the 20th Anniversary of one of the most iconic sneakers of all-time, the Question, #reebok is releasing 20 different colorways throughout the year to commemorate the shoe and the man that introduced it to the world, Allen Iverson.
This Question Mid “Unworn" is modeled after a colorway from 2000 that was originally set to be worn by Allen Iverson in February 2000 during the annual exhibition basketball game that took place in Oakland, CA.
It was set for a global release with major hype in the basketball world as it, along with Iverson, graced the cover of the most popular sneaker magazine. The colorway was ahead of its time, as no one was yet wearing crazy colored sneakers in the game.
After some back and forth with Iverson about wearing the shoes leading up to the game, he ultimately opted not to wear them and this "Unworn" colorway never saw the light of day, making this the Iverson shoe that never was.
Although these sneakers never left Iverson's duffle bag that day, he went on to be the leading scorer in that game with 26 points, creating a unique story for this pair that was inspired by the 2000 host team in Oakland.
This Question features navy blue nubuck toe and heel hits with a yellow leather upper and a translucent blue outsole with the #reebok Question logo and Iverson's iconic jersey number 3 on the heel.
The #reebok Question "Unworn " will release for $140 on Saturday, February 20th in the US at #reebok.com and Finish Line.
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