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(FILA North America) - The 12th Annual Desert Smash charity #tennis event on March 8th was held at the Westin Mission Hills Golf Resort and Spa, with #fila serving as the apparel and footwear #sponsor. Each year, the event attracts top ATP World Tour and WTA Tour players, as well as Hollywood celebrities, while featuring a variety of pro-tennis and celebrity exhibition matches. Desert Smash exclusively benefitted St. Jude's Children's Research Hospital.
Desert Smash celebrities hit the court outfitted in #fila #tennis apparel and footwear styles. Among the featured participants were: Ja Rule, Colton Haynes, Alan Thicke, Boris Kodjoe, Amaury Nolasco, Shaun T, Heather McDonald, and emcee and sports broadcaster, Jill Montgomery. #fila sponsored athletes John Isner and Sam Querrey were also on-hand, entertaining the crowd with singles and doubles play.
FILA's presence on-site extended to the event ball kids, each outfitted in branded tees, as well as on-court signage and a special VIP gifting suite featuring the brand's lifestyle apparel range.. Event attendees also had an opportunity to visit the #fila pop-up shop, to purchase the latest #tennis and lifestyle apparel as well as FILA's new performance #tennis shoe, the Cage Delirium.
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