Cookie Consent by Free Privacy Policy website Hyundai motor launches one-of-a-kind immersive fan experience for uefa euro 2016
giugno 10, 2016 - Hyundai

Hyundai motor launches one-of-a-kind immersive fan experience for uefa euro 2016

Comunicato Stampa disponibile solo in lingua originale. 

  • World first live reactive 360-degree audio-visual experience
  • Immerses fans in stylised world of  ‘Football Heaven’
  • Launched by legendary former Wales international player Vinnie Jones
  • Dome will host up to 45,000 fans across 45 matches of EURO 2016
  • Based in King's Cross, London from Friday 10th June to Sunday 10th July
  • Free to attend, tickets available via Ticketmaster.co.uk/HyundaiFanDome
  • Watch Vinnie introducing the FanDome here: https://youtu.be/QnHvsOsZv8A

Hyundai Motor #uk is launching a one-of-a-kind, innovative ‘FanDome’ experience in King’s Cross, London which will host 45,000 guests across 45 games of UEFA #euro2016. Fans across the country are encouraged to apply for free tickets for the chance to experience football like never before through a world-first live reactive 360-degree audio-visual experience.

The #hyundai FanDome instantly reacts in real time to the action in live matches with everything from goals scored, red and yellow cards, penalty shootouts, national anthems and even injury time triggering a unique immersive audio-visual response.

A system of giant 360-degree screens surrounds the entire interior of the FanDome. Four metres high and the length of a football pitch (91 metres), this custom built display encloses fans in ‘Football Heaven’ - a stylised world of football. Innovative 16-projector display screens made up of 36.8 Mega Pixels will also allow fans to see every blade of French grass on every pitch.

The ‘Football Heaven’ will feature renowned actor and former Wales international player #vinniejones and his on screen team of cherubs. The humorous animations will raise anticipation ahead of each match, opening the gates of ‘Football Heaven’ and reacting to key match moments. Fans will glimpse cherubs wheeling in cannons and playing tubas as they celebrate live match successes and see them hiding in the clouds to avoid the Grim Reaper if a red card is shown.

For each match there will be a team of five technical experts delivering the live reactive audio-visual elements. Visitors will be given infrared LED wristbands in key matches that will be stimulated by live elements in the game, according to which team they are supporting. In certain matches a scent of cut grass will be dispersed throughout the FanDome, giving visitors the ultimate ‘Football Heaven’ experience.

Vinnie Jones comments, “It’s the next best place to watch the Euros if you can’t be there in person. What #hyundai has done here with the creation of the FanDome is really innovative and puts the fans first. I’m always keen to give back and continue to be involved in a sport I’m so passionate about. I’d encourage all football fans to come down and see me in action in the #hyundai FanDome’s ‘Football Heaven’.”

Tony Whitehorn, President & CEO, #hyundai Motor #uk comments, “We are thrilled to be able to put fans first and share their passion for the sport by creating this innovative and unique football experience. We hope that for those who can’t get to France, this will be the best place to experience the matches. The #hyundai FanDome is a celebration of our long standing partnership with football and marks our official support of UEFA EURO 16.”

Guests attending the #hyundai FanDome will also be in with a chance of winning one of three pairs of tickets to the UEFA EURO Finals. Each winner will also receive hospitality, accommodation and travel costs alongside their tickets.

The #hyundai FanDome will broadcast 45 matches from the first Group Stage match today – Friday 10th June – up to the final, to be held on Sunday 10th July.

All guests will be encouraged to make a small text donation of £2 to #hyundai Motor UK’s official charity partner, Street League (Text GOAL25 followed by the amount to 70070).  Street League aims to change the lives of young #people through the power of football and to help to put an end to structural youth unemployment in the #uk. The charity provides a structured 10-week football and education programme which develops vital employability skills such as communication, teamwork and goal-setting. It also offers nationally-recognised qualifications.

Fans from across the country can apply for free tickets via: Ticketmaster.co.uk/HyundaiFanDome.

FanDome Facts:

  • The FanDome structure is 20mx40mx9m - nearly the height of four goal posts
  • 360-degree surround screen measures 91m in length and 4m high - the size of 12 normal cinema screens stitched together to create a big loop
  • 21 tonnes of rigging/production capacity - could hang more than ten cars from the roof
  • Innovative 16-projector display screens made up of 36.8 Mega Pixels allowing fans to see every blade of French grass on every pitch
  • A team of 5 technical experts will be on hand throughout each match to deliver live reactive performance
  • Up to 1,000 fan capacity for each match - offering 45,000 fans the chance to enjoy experience for free through the Euros
  • A state-of-the-art sound system made up of 40 d&b audiotechnik speakers will recreate the electric atmosphere inside a UEFA #euro2016 stadium
  • For some games, fans receive latest infrared LED wristbands that operate in sync with key moments of the match
  • Special scent machines provide the ultimate sensory experience of ‘Football Heaven' with the summer smell of cut grass, dispersed throughout the FanDome

-Ends-

About #hyundai FanDome

The #hyundai FanDome will be screening 45 matches of the UEFA European from the first Group Stage match on Friday 10th June to the final, to be held on Sunday 10th July.

Tickets are free to apply for from Ticketmaster.co.uk/HyundaiFanDome. Pre-registration starts on 18th May with the first tickets on sale from first of June. Ticket releases will be staggered with final tickets on sale from 23rd June.

The FanDome will be a temporary structure situated at Lewis Cubitt Square, Kings Cross, London, N1C 4AB. The capacity is up to 1,000 fans per match.

The FanDome caters for disabled guests, is family friendly and will offer food and beverage services on site. For more information please visit www.Hyundai.co.uk/FanDome.

About #hyundai Motor

Established in 1967, #hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the #hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. #hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, #hyundai Motor continues to enhance its #product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.

About #hyundai Motor UK

Hyundai has sold vehicles in the #uk since 1982. In 2005, #hyundai opened its own #uk subsidiary, #hyundai Motor #uk Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top 10 car manufacturers in the #uk and last year sold a record 88,257 vehicles. #hyundai Motor #uk employs more than 3,000 #people through its #uk operations and dealer network. #hyundai offers a full range of vehicles from the award-winning New Generation i10 citycar through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai’s industry-leading 5 Year Unlimited Mileage Warranty package. Further information about #hyundai and its products is available at www.hyundai.co.uk.

Follow us on Twitter @Hyundai_UK_PR

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