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CONVERSE unveils the Chuck Modern collection, a contemporary celebration of a #converse icon inspired by the brand’s 108-year old history. The #chuckmodern fuses Converse’s rich sports heritage with leading technology and innovation to create a sneaker collection that is modern, lightweight and an entirely new evolution to the iconic Chuck Taylor All Star family.
Chuck Modern Lux elevates Converse’s innovative new silhouette through a luxury lens. Offering superior details — a molded supple leather upper and embossed Chuck Taylor All Star patch — the Lux collection serves as a modern wardrobe staple. Additionally, the one-piece Phylon bottom with classic Chuck Taylor All Star details provides lightweight cushioning for all day movement.Launching throughout spring and summer 2017, the #chuckmodern collection includes the Lux, East vs. West, #chuckmodern Colors, and Future Canvas, collections in Spring and Breathable and Future Mesh collections in Summer.
The Converse Chuck Modern Lux collections launch February 9 exclusively at KITH and BLENDS, with broader distribution from #converse stores and #converse.com on February 17.
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