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Air has been an integral part of #nike ever since it was first introduced in 1979’s Air Tailwind. For the first eight years it was hidden, felt rather than seen. Then, in 1987, it became visible with #airmax. The revolution had begun. It quickly spread, from running to basketball to training and tennis, at the same time becoming a coveted lifestyle #product across the globe. After 30 years, #airmax continues to evolve.
On March 26, 2017, we observe #airmax Day by marking the 30th anniversary of the #airmax 1, the shoe that pushed Air Innovation to new heights.
To celebrate, a mix of retros, remixes and innovations will release through the month of March. This fresh line-up of Air, including the long-awaited #nike Air #vapormax, proves the potential of Air has never been stronger at #nike.
Nike #airmax 1 Anniversary
It’s the #airmax that started it all. Originally released in 1987, the #airmax 1 introduced the world to visible #nike Air cushioning. The Tinker Hatfield design was first released in three iconic colorways, including these classic white, red and grey and white, blue and grey combos. The icon returns with its coveted shape.
Women’s #nike #airmax Jewell (Retail: 3.8)
Inspired by the #airmax Plus, the #nike #airmax Jewell is the second ever women’s-only #airmax model.
Nike #airmax 90 Ultra Flyknit (Retail: 3.2)
The #airmax 90 OG is quickly recognized, especially in its vibrant Infrared color. In the #airmax 90 Flyknit, two new innovations make this icon lighter: a Flyknit upper which also increases flexibility, and a cored-out midsole that decreases weight and increases comfort.
Nike #airmax 1 atmos Elephant
The #airmax 1 atmos was the undisputed winner of the #airmax Day 2016 Vote Back campaign. The collaboration spliced a staple #nike motif with meticulous color blocking to highlight the subtle jade Swoosh. Co-created by famed Japanese retailer, Atmos, this sneaker was originally part of the “Zoo Pack,” released in 2007.
Nike #airmax LD-Zero
Created for #airmax Day 2016 by legendary streetwear designer Hiroshi Fujiwara, the LD-Zero mixes a clean upper inspired by the 70s-era #nike LD1000 and the Boston with the 360 #airmax unit that debuted in 2006 and was updated for the #airmax 2014. The result is an original design that merges classic style with modern comfort.
Nike #airmax 1 Master
A combination of materials curated from the most coveted styles in #airmax history, this 30th anniversary edition of the #airmax 1 is many grails in one. Materials include original-red toe tips, the beloved “Safari” print, and nods to other classic details on the upper.
Nike #airmax 1 Ultra 2.0 LE
To celebrate 30 years of #airmax 1, the #airmax 1 Ultra 2.0 arrives. Recognized as the most innovative #airmax 1 to date, cored-out ultra-tooling helps make it one of the lightest #airmax models ever. The “3.26” placed on the tongue marks the anniversary of the original.
Nike Air #vapormax (Retail: 3.26)
Welcome to the rebirth of Air. With a flexible Flyknit upper atop a radically reinvented Air cushioning system, the #nike Air #vapormax reignites the Air Revolution, declaring in no uncertain terms that the state of Air is once again State of the Art.
More to come on these silhouettes, along with a few surprises, to celebrate this iconic anniversary. To follow the releases check out Nike+ SNKRS.
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