Comunicato Stampa disponibile solo in lingua originale. adidas by Stella McCartney unveils the striking new Barricade SS17 #rolandgarros collection,
set to be worn on court by defending champion Garbiñe Muguruza and Caroline Wozniacki in Paris this summer. The collection – available now - fuses classic #tennis
styles with the latest innovations in performance footwear and apparel.
In a nod to the French Open’s union of establishment and modernity, the #adidas
Barricade SS17 collection plays on the sophisticated style of traditional #tennis
attire, combined with high performance technologies designed for today’s modern #tennis
player. Taking inspiration from iconic #tennis
imagery, feminine pleats and playful cuts are reimagined with a clean, contemporary approach – and infused with a bold colour palette with sleek lines for a truly modern on-court style.
World Number Seven and returning #rolandgarros
champion Garbiñe Muguruza will wear the new #adidas
Barricade dress in a grey and white colour-block. The 3-in-1 design has a slim fit and is crafted using a premium, Climalite material that enhances the body’s natural temperature regulation; vital on the punishing clay of #rolandgarros
Muguruza will also wear the supportive #adidas
Barricade Boost shoe, moulded to fit the shape of the female foot and featuring an outsole tailored for the clay courts; enabling players to maximise movement and control across the surface. Garbiñe Muguruza will embrace a pop of colour with the in blaze orange/solar red, whilst a white colourway is also available.
winner Garbiñe Muguruza
comments: “I enjoyed playing at #rolandgarros
so much last year and I am so excited to return to the courts where I celebrated my first Grand Slam win. As it is such a happy and emotional memory, I find myself reflecting on last year as I prepare for this year’s tournament. This is why I connect so much to the design story of my Barricade #rolandgarros
dress and its nod to tournaments gone by.”
Caroline Wozniacki will wear the #adidas
Barricade tank in red to complement the clay courts of Roland Giros paired with a matching pleated skirt. She will also rely on the inbuilt Boost technology in the #adidas
Barricade Boost 2017 shoe to maximise energy return, maintain control and ensure swift movement with every step on court.Caroline Wozniacki
says: “Following last year, it means a lot to return to #rolandgarros
this year. I plan to approach the tournament with more fight and energy than ever. I’m going to give it everything I’ve got and will definitely be grateful for the Clima technologies and energy boost tailored into my sportswear.”
The 2017 #adidas by #stellamccartney Barricade #rolandgarros collection is available now in high end and speciality retailers worldwide, the #adidas by #stellamccartney flagship store in Brompton Cross, London and online at http://www.adidas.co.uk/tennis. Follow the conversation with #asmc and mygame