logo competition
maggio 03, 2017 - Adidas

Predator Mania Returns in Limited Edition with the adidas champagne pack

Comunicato Stampa disponibile solo in lingua originale. 

– The classic colorway famously worn by #davidbeckham has been reborn –– Latest #limitededition colorway available in ACE 17+, X 16+, #predator Mania, Copa and UltraBOOST models –– Imagery of Beckham with bright red tongue pays homage to late 90’s #predator Mania ads –
Portland, Ore., May 2nd, 2017 – adidas Soccer revealed today the latest products from the limited collection built on one of its most iconic colorways. The new #adidas champagne pack pays homage to the infamous cream and red colorway associated with one of soccer’s most esteemed boots, the #predator Mania. The pack features the very latest technical innovations, making it the perfect coming together of the old and the new.
To celebrate the re-release of the Mania, #adidas Soccer has teamed up with #davidbeckham to produce an array of striking imagery which pays homage to the #predator adverts from the late 1990’s. The portrait shots of Beckham focus on the Mania’s most identifiable feature– its iconic red tongue.
The #adidas champagne pack includes the ACE 17+ PURECONTROL, designed with a red PURECUT Sock System – to lock the foot in place while adjusting to complex movements – and cream 360 degree fully PRIMEKNIT upper to ensure zero wear-in time. The boot also features an #adidas BOOST sole to deliver unrivalled energy return with every step.
The X16+ PURECHAOS features a PURECUT SOCK SYSTEM, covering the laces to deliver ultimate fit. A NON STOP GRIP (NSG) finish allows for unrivalled ball control, while a SPRINTFRAME outsole is engineered to create stability during high-speed movements.Sam Handy, Vice President of Design, #adidas Soccer, said: “The champagne colorway was one of #adidas Soccer’s most iconic for our most iconic boot, the #adidas #predator Mania. With the new #adidas champagne pack, we’ve been able to fuse a classic colorway with our modern on-pitch and off-pitch innovations, giving it the modern twist that we know soccer lovers want.”
The #predator Mania features a cream-colored upper and stitched-in #predator technology. As well as the distinctive asymmetrical lacing, the Mania features welded #predator rubber pads on top of the vamp to offer increased power and accuracy and a modernized outsole, featuring a Sprintframe construction to provide lightweight support and balance.
The ACE 16+ PURECONTROL UltraBOOST also features in the new #adidas champagne pack. It brings together the Primeknit upper from #adidas football and the industry leading BOOST technology used in #adidas Running products in order to meet players’ off-field needs.
The final product in the #adidas champagne pack is the Copa, continuing adidas’ celebration of 35 years of the famous boot. Like the original Copa, the upper is made of K-Leather, delivering a premium and sleek aesthetic.
The #adidas champagne pack will be available tomorrow in the U.S. on adidas.com and at select retailers nationwide.