Press release
3KB
maggio 04, 2017 - Adidas
adidas Originals = PHARRELL WILLIAMS – Tennis HU
Comunicato Stampa disponibile solo in lingua originale.
(MAY 2017) Hu is more than a campaign or a collection of footwear models, it represents a belief. Hu, a name based on the first syllable of ‘Human’, seeks to bring us together as #people; celebrating both our cultural differences and our collective power.
Every #adidas #originals collaboration seeks to push the brand into new territory. Last year’s Hu range introduced in partnership with Pharrell Williams took the NMD and toyed with its shape and color. This year, in a step further, we are thrilled to unveil the Tennis Hu – a brand new silhouette and Pharrell’s first ever signature model.
Both launch editions acknowledge and pay tribute to the past, with colorways based on two of adidas’ most iconic #tennis shoes. The white pair with green detailing is a homage to the Stan Smith while the yellow lacing, yellow sole, and golden heel tab are hallmarks of the Forest Hill, the 1970s court classic.
The #tennishu is a breathable summer model which boasts adidas’ key footwear technologies in an updated execution. The shoes’ white upper is constructed using flexible Primeknit.
Its distinct fabric texture continues on to the lightweight EVA midsole as pronounced waffle e structure. The lacing system is built into the shoe’s body and the tongue features a suede tab with the #adidas #originals insignia. For the #tennishu, #adidas and Pharrell take the components of a modern, lightweight runner and cast them on a casual #tennis model.
As one of the world’s highest regarded producers, Pharrell is a maker – as a songwriter he is a storyteller, so expect each forthcoming edition of the #tennishu to be accompanied by a strong narrative. The Hu line was launched last year with Pharrell’s simple statement “I play for the human race”. This year, Pharrell will use his experiences from traveling to all corners of the world as a source of inspiration behind the upcoming colorways.
All the best collaborative sneakers come with a story. Here is a sneaker that treads new territory while clearly nodding to #adidas Originals’ rich history.
In Stores: May 6, 2017
Retail Price: $130
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