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giugno 21, 2017 - Adidas

adidas x Wanderlust debut co-branded FW17 collection in time for International Yoga Day

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- A collection dedicated to a community of ‘mindful adventurers’ -- #yoga and training apparel and accessories designed for the Wanderlust lifestyle -- adidas’ unrivalled performance technologies offer comfort and versatility - Herzogenaurach, June 21st, 2017: Today, adidas and Wanderlust present the global debut of their co-branded #yoga and training apparel and accessories collection. Launching on #internationalyogaday, the #fw17 collection marks the continued partnership between #adidas and Wanderlust; a collaboration rooted in mindful #sport and fitness experiences that also sees a globally expanded #event schedule this year. Comprised of 25 pieces, the apparel combines adidas’ unrivalled #sport performance credentials with Wanderlust’s expertise in creating transformative movement and lifestyle events. In the collection’s campaign, shot in Hawaii at Wanderlust’s beautiful Oahu Festival earlier this year, renowned #yoga teachers Chelsey Korus and Adriene Mishler showcase the product’s ability to embrace all aspects of the Wanderlust lifestyle from #yoga to running. Sean Hoess, co-CEO of Wanderlust, comments: “Wanderlust fosters a community of women who recognise their strength, both as individuals and as a group. Together with #adidas, we support active women as they seek balance and inspiration in their lives, whether through #yoga & mindfulness, sports, ideas, or new experiences. This co-created collection marks the next step of our partnership, which is as versatile as the Wanderlust experience itself.” Yoga teacher and collection ambassador Adriene Mishler, adds: “The pieces in this collection truly allow me to focus on my intention as I move my body. This invites my practice to be more free, more open and more honest."  Yoga teacher and collection ambassador Chelsey Korus, says: “I love this collection because I feel free to move as myself and that is a beautiful thing. I believe #yoga is a returning to who I really am. It wakes me up to the beauty of the present moment and all the opportunities that live there.”

More information on the press release

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