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luglio 12, 2017 - Nike

NikeLab collaborates with Loopwheeler on indigo-dyed footwear

Comunicato Stampa disponibile solo in lingua originale. 

Somewhere between blue and violet lies the distinctly rich color, indigo. Named after the indigo plant, it’s been in use since the 4th millennium BC, becoming a coveted pigment for fabric dyeing and ink. Centuries later, it gained new stature as the sixth color of the rainbow. Today, it’s associated with attributes of wisdom and intuition.

Indigo’s heritage, and particularly its resonance in Japanese culture (where indigo dyeing is known as “Aizome”), inspires a new #nikelab #airforce1ultraforce and #sockdart, created in collaboration with the Japanese brand, #loopwheeler. The goal — to make hand-dyed footwear with an authentically deep, rich indigo hue — was achieved on the loop wheel knitting machines. Since 1960, #loopwheeler has used these machines, which currently exist only in Japan, to produce an unmistakably soft, high-quality cotton sweatshirt.

The decision to use hand-dyed indigo presented unique production challenges. Following previous #nike x #loopwheeler apparel and footwear collaborations since 2008, the process involved a specific knitting structure to provide the right amount of stretch and flexibility. They color-blocked the shoe with two layers of fabric — one that’s completely dark indigo-dyed cotton (on the toe and midsole of the Air Force 1, and the toe and vamp of the Sock Dart), and the other that’s indigo-dyed, heathered white cotton (on the middle of the Air Force 1 and heel and tongue of the Sock Dart). The shoes are lined with the heathered cotton for softness around the foot.

Both shoes also have a debossed #loopwheeler logo on the tongue loops of the Air Force 1 and #sockdart and come with a cotton drawstring bag printed with #loopwheeler and #nike logos.

The #nikelab x #loopwheeler #airforce1ultraforce and #sockdart are available July 16 on #nike.com/nikelab and at #nikelab MA5 in Tokyo and at the #loopwheeler stores in Tokyo, Osaka and Fukuoka.