Cookie Consent by Free Privacy Policy website Antihero did not florf its Nike SB collaboration
marzo 12, 2018 - Nike

Antihero did not florf its Nike SB collaboration

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Fast fact: #antihero, a board company founded in 1995, is one of two brands #sandybodecker has wanted to collaborate with since the inception of #nike #sb.

While one of those desired collaborations has been ongoing since 2002, Bodecker's other want has taken a little longer for the other to come to fruition. That is #antihero, and the process of finally working together is made even sweeter as several members of its team, #briananderson, Grant Taylor and Daan van der Linden, are also #nike #sb members. And thus the match has a clear and strong connection, and 2018 became the perfect time to collaborate.

Antihero is probably the brand that really represents the spirit of skateboarding in its purest form — the reason why Bodecker was initially attracted to the brand. It carries a “this is who we are spirit,” unconcerned with the ebbs and flows of the industry at-large and thus always staying true to its desires. For that, it has provided significant doses of inspiration to the #nike #sb team over the years.

“We're pretty lucky in #sb because a lot of our athletes are also artists. One of the best elements of this collaboration, and what makes it truly unique, is that the athletes are the ones — Brian really — who said, ‘We should do this!’” says Jesse Leyva, Senior Creative Director for #nike #sb.

More information on the press release