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maggio 10, 2018 - Nike

NIKE - A place in the sun

Comunicato Stampa disponibile solo in lingua originale. 

The premise for all-conditions gear is naturally cynical: expect the worst seasonal situation so wearers forget their need of the garment entirely. It might come as a surprise, then, that a key element for the #nikelabacg summer 2018 collection is one you typically associate with cooler weather: Gore-Tex.

“This season, we discussed trying to finesse more of a modular system for men and women. What are our expectations toward summer apparel, in terms of adaptability and modularity?” says Johanna Schneider, senior director of influencer marketing and product collaborations for #nikelabacg.


Further information in the press release to download