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maggio 10, 2018 - Nike

How to get the Skepta Air Max 97/BW SK

Comunicato Stampa disponibile solo in lingua originale. 

Last summer, #Skepta released his first collaborative sneaker with #nike, the #airmax97 SK. Its design combined insight from the grime star’s local London scene with inspiration drawn from trips to Essaouira, Morocco. The London-born artist’s second #nike silhouette follows the theme of connected culture, this time drawing on his relationship to Paris (which was one of the first places he broke outside the UK) by bridging a gap between Paris and London.

Linked by train, the two cities stand among Europe’s style capitals (not to mention being actual capitals) and the #nike Air Max 97/BW SK ties them together through the tricolore reference but more discretely honors the #nike Air Max BW’s cultural cache in both places.

Designed by Tinker Hatfield, the #nike Air Max BW originally released in 1991. At the time, the shoe featured the largest visible Air bag, but because it was sandwiched between the release of the Air Max 90 and the Air Max 180, it has had a rather surreptitious rise to cult status. Though release was ultimately limited in the United States, the shoe profited from more liberal distribution in Western Europe.

There the Air Max BW found favor among a variety of subcultures. In France, particularly Paris, it was adopted by both the hip-hop community and among football supporters. 


Further information in the press release to download