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Minimal takes on the Chuck 70 and One Star sneakers release June 15 on #converse.com and at select retailers. Here’s what you need to know.
THE WHO: MIDNIGHT STUDIOSShane Gonzales established his Los Angeles-based #fashion brand, #midnightstudios, in 2014. While he was just 19 at the time, the emerging designer exhibited an unusual acuity for blending contemporary style with a palpable punk spirit informed by DIY subcultures from early generations. This approach not only brought immediate attention to #midnightstudios, but has also defined the label’s unique niche.
Collaborating with #converse marks what Gonzales considers a “milestone moment” for #midnightstudios. He views #converse an “essential” brand, as well as one that allows for a unique blending of the designer’s multifaceted influences.
At first glance, the #converse x #midnightstudios sneakers might seem unfinished. The shoes are inverted to expose atypical elements and accentuate a natural, unbleached greige canvas:
“Taking those overlooked design aspects and bringing them to the outside, while repositioning the nicely finished and printed exterior to the inside, where it can only be seen off foot, is embedded in the attitude and emotion of the time," notes Gonzales.
“I’ve always loved the effortlessly cool style of different subcultures that spanned throughout the 70s, 80s and 90s. Anywhere from Teds and Rockers to Punk and Hardcore,” says Gonzales.
The #converse x #midnightstudios Chuck 70 and One Star connect firmly to Gonzales' passion for this history — and how it has informed his approach to design. “In the past with our collections, we’ve simply turned staple garments in everyday wardrobe inside out for a whole new look and energy, exposing raw edges and seams for a deconstructed feel. Applying this to our favorite sneakers was a no-brainer,” explains Gonzales.
He also feels the collaboration balances the way Midnight Studios’ draws “inspiration from popular culture and music history with a timeless shoe that fits that description.” It’s akin to a pitch-perfect costuming for a film that hits all the nuances of a subculture to a T.
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