Press release
47KB
novembre 16, 2018 - Adidas
adidas Soccer Reveals New INITIATOR Pack
Comunicato Stampa disponibile solo in lingua originale.
Portland, ORE., November 13th – adidas Soccer has today released the new Initiator Pack, featuring NEMEZIZ 18+ 360 AGILITY, Initiator X18+, Predator 19+. and COPA19+ silos. Coming in fresh white, black and red colorways, the various boots will be worn on pitch by some of adidas’ biggest players beginning in November. Initiator NEMEZIZ 18 + 360 AGILITYDesigned to enhance the performance of the game’s most agile players, the latest NEMEZIZ colorway includes an AGILITYBANDAGE with TORSIONTAPES technology, providing ultimate lockdown of the foot. A dual-lock collar secures the ankle and allows for explosive change of direction while an AGILITYKNIT 2.0 interlocking yarn structure provides a soft direct touch and a lightweight feel. Roberto Firmino said of the boot: “What I’m always looking for in a boot is something that matches my style to help me play my own game. The Nemeziz boot is especially designed for agility, giving me the tools I need to move freely and do everything I want to do on the pitch.” The Initiator NEMEZIZ 18+ 360 AGILITY is also available in Cage and Street versions. Featuring the same coloring as the on-pitch boot, both shoes include the same performance technology. Initiator X18+The X18+ is designed to provide stability and support at high speed. A laceless upper locks down the mid-foot and a low-cut CLAW COLLAR construction features a stretch material that secures the foot in place. The SKELETAL WEAVE is compiled of an ultra-thin woven grid of optically charged speed yarns to allow for responsive touch and lightweight feel. The ultra-soft SPEEDMESH offers a controlled touch without restricting the movement of the foot. A SPEEDFRAME outsole features lightweight, Drillium engineered tooling and minimalistic construction while a 3D MOULDED HEEL provides a snug and stable fit - designed to lock the foot in place during acceleration. Gabriel Jesus said of the X18: “My game is molded around having explosive speed and power to take on the best defenders in the world. The X18 is perfect for my game because they allow me to move at my fastest and disrupt the game from start to finish. They truly help take my game to the next level.” The Initiator X18+ is also available as a cage and street shoe. The cage version features the same colouring and CLAW COLLAR construction and laceless upper as the on-pitch boot; along with a full-length BOOST™ midsole and traction studs. Initiator Predator 19+The Predator 19+ features a PURECUT LACELESS system to deliver maximum surface control. A FORGED KNIT integrated midfoot structure creates medial and lateral stability while a full length BOOST™ midsole provides energy return with every step. The boot also includes a Primeknit SOCKFIT COLLAR to ensure a supportive and comfortable fit and a layer of CONTROLSKIN to provide optimal grip. An ANATOMICAL UPPER mimics the shape of the heel to lock the foot into place. Manchester United midfielder, #paulpogba, said of the boot: “Whenever I’m on the pitch I want to be in control of the flow of the game, from the first minute to the last. The Predator has always been for the players who want to maximise control, and this new edition helps me have maximum control over the ball, the midfield and the pitch”. The Initiator Predator 19+ is also available as a cage shoe. The cage version features the same SOCKFIT COLLAR construction, PURECUT LACELESS upper and CONTROLSKIN as the on-pitch boot; along with a full length BOOST™ midsole and traction studs. The Predator shoe also comes in a lifestyle remake, taking it from the stadium to the street. COPA19+The new COPA 19+ blends tradition with modernity with a striking new design and innovative performance technology, making it adidas’ most progressive boot to date. The COPA franchise has a long-standing reputation among football purists. Combining classical looks with a focus on touch, it has been the go-to for players who appreciate ball touch and design. The new Copa 19+ builds on that legacy, re-defining touch for a new generation thanks to a host of new innovations. The new COPA 19+ features a selection of elements designed to maximize fit, touch and movement. In terms of fit the internal construction, featuring foam pads and an ortholite sockliner, provides cushioning and comfort. The Sockfit collar is engineered to naturally expand to foot shape to ensure supportive fit while an anatomical upper mimics a barefoot experience. The new Fusion Skin is an evolution of the COPA’s classic leather treatment that features a seamless and less permeable skin, re-defining touch for a football boot. The K Leather itself is super soft, providing optimal comfort and touch. The X Ray Vamp brings the foot closer to the ball and reduces slippage. The Purecut laceless upper remove unneeded layers to maximise ball control area. The design of the COPA 19+ is also engineered to maximise movement. The Comfortframestabilises movement and enhances traction. The two footshape inlays allow optimal cushioning. The stud positioning and shape have been designed to optimize rotation. The first edition of the COPA 19+ comes as part of the Initiator Pack. Featuring a striking champagne outsole with red #adidas branding and a red/white sole plate, the Initiator Pack is a bold introduction for the Copa 19+. Juventus and Argentina striker, #paulodybala, said of the boot: “I’ve always been a fan of the COPA because of the classic look and incredible first touch. It suits my style of play and my personal style too. The new boot has some great new features and a progressive design. I’m looking forward to seeing how far my game can improve with these boots.” The Stadium, Cage and Street shoes of all Initiator Pack silos are available from today at #adidas.com/us/soccer and #adidas retail stores. For further information please visit adidas.com/us/soccer or follow @adidasfootball on Instagram or twitter to join the conversation.
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